Lifecycle Marketing Operations Manager

Hippo Insurance•Austin, TX

1d•Onsite

About The Position

We're looking for a hands-on Lifecycle Marketing Operations Manager to implement and execute impactful lifecycle campaigns (email, SMS, push), streamline processes, and drive operational initiatives forward. Reporting to the Senior Lifecycle Marketing Manager, you'll build smart automations and focus on what truly drives results. As a member of the Lifecycle Team, you'll work side by side with Product, Engineering, Marketing, Analytics, Sales, and Customer Experience to drive growth across the whole customer journey, from acquisition and onboarding to engagement, cross-sell, and retention. This role brings sharp analytical and experimentation skills, an eye for detail, and a passion for personalized marketing to campaign builds in tools like Braze and Customer.io, turning data and creativity into impact.

Requirements

3-5 years of experience developing email campaigns with HTML/CSS
Hands-on experience with at least one major ESP (Braze, Customer.io, Iterable, Salesforce Marketing Cloud, etc.)
Comfort working directly with Legal/Compliance stakeholders and translating legal requirements into marketing-team practice
Strong data literacy — comfortable in spreadsheets, SQL a plus, and confident building/maintaining reporting dashboards
Excellent organizational instincts, eagerly applied to marketing operations and governance
Clear, low-ego communicator who can manage multiple stakeholder requests without dropping details

Responsibilities

Own campaigns from beginning to end, developing the strategy, creating content, coding, QAing, building the target audience, and launching, ensuring a cohesive process from concept to send
Analyze campaign performance and findings post-launch, using insights to iterate on content, targeting, and design for continuous optimization
Code dynamic, personalized campaigns across email, push, and SMS using HTML, CSS, and Liquid, leveraging modular code and API-driven data to create scalable, flexible customer journeys
Execute multi-channel journeys in Braze by designing, QAing, and optimizing campaigns with Canvases, API triggers, segment filters, Liquid logic, content blocks, and personalization
Write complex personalization logic using advanced Liquid conditions, loops, and filters to parse and render dynamic content from JSON objects
Integrate and troubleshoot APIs by configuring endpoints, testing integrations, and collaborating with engineering to resolve data pipeline or system issues
Monitor and troubleshoot CRM performance, proactively identifying and resolving SMS delivery errors, broken links, or UTM mismatches using Braze logs, Google Postmaster, and customer data platforms
Proactively monitor platform health by tracking Braze, Customer.io, and deliverability tools (Google Postmaster, Microsoft SNDS) to identify risks or issues affecting CRM performance
Segment and target audiences precisely by defining audiences based on behavioral, demographic, or custom criteria, collaborating with data and product teams using SQL and Tableau
Collaborate cross-functionally with Product, Engineering, Analytics, Creative, and Marketing teams to align requirements, improve processes, and enhance campaigns
Improve operational workflows by identifying inefficiencies and implementing scalable processes for testing, documentation, link libraries, and reporting standardization
Manage projects end-to-end by overseeing timelines, writing tickets, and planning sprints to ensure smooth campaign execution

Benefits

Multiple medical plans to choose from
100% employer covered dental & vision plans for our team members and their families
401(k)-retirement plan
short & long-term disability
employer-paid life insurance
Flexible Spending Accounts (FSA) for health and dependent care
Employee Assistance Program (EAP)
Equity compensation
Training and internal career growth opportunities
Flexible Time Off
12 weeks of parental leave for primary and secondary caregivers
Snacks and drinks available
Catered lunches for onsite employees