Lifecycle Marketing Manager

Hippo Insurance•Austin, TX

3d•Onsite

About The Position

We're looking for a Lifecycle Marketing Manager to be the connective tissue behind our lifecycle marketing programs. This role owns the operational backbone that lets our campaigns run smoothly, compliantly, and on accurate data — coordinating with Legal on approvals, managing reporting requests from stakeholders, and maintaining the health of our ESP (email/SMS/push platform) data and systems. This role sits inside Lifecycle Marketing and is purpose-built around the operational, compliance, and data workflows that keep our campaigns running, with marketing operations and governance at its core.

Requirements

3-5 years in marketing operations, lifecycle/CRM marketing, or a similar hybrid marketing + data/compliance role
Hands-on experience with at least one major ESP (Braze, Customer.io, Iterable, Salesforce Marketing Cloud, etc.)
Comfort working directly with Legal/Compliance stakeholders and translating legal requirements into marketing-team practice
Strong data literacy — comfortable in spreadsheets, SQL a plus, and confident building/maintaining reporting dashboards
Excellent organizational instincts, eagerly applied to marketing operations and governance
Clear, low-ego communicator who can manage multiple stakeholder requests without dropping details

Responsibilities

Coordinate the operational logistics around campaign launches — approvals, QA checklists, data validation — without owning creative strategy or campaign timelines (that stays with the lifecycle marketing strategists/managers)
Act as the point person other teams go to when they need something from lifecycle marketing (data, reporting, compliance status), keeping the core team focused on strategy and execution
Own the intake and triage process for reporting and campaign requests from internal stakeholders (leadership, sales, product, finance)
Build and maintain recurring reporting workflows so standard requests are self-serve or fast to fulfill
Partner with Analytics/BI to ensure lifecycle marketing metrics are accurate, consistently defined, and audit-ready
Translate raw campaign data into clear, decision-ready summaries for non-marketing stakeholders
Keep stakeholders informed on campaign status and launch timing, providing clear, proactive updates so teams downstream (sales, CX, product, etc)
Manage day-to-day data hygiene, segmentation logic, and list management within the ESP(s) [ex. Braze, Customer.io, Iterable]
Own data governance for lifecycle marketing: suppression lists, consent/preference data, field mapping, and integration health between the ESP and upstream data sources (CRM, CDP, data warehouse)
Troubleshoot data discrepancies and system issues that affect campaign targeting or reporting accuracy
Maintain documentation of data schemas, naming conventions, and workflows so the system stays auditable and scalable
Serve as the primary liaison between Lifecycle Marketing, Content and Legal/Compliance for campaign reviews, approvals, and sign-offs
Track copy and content review requests through to resolution, ensuring nothing stalls in the queue and deadlines are met
Maintain a clear record of approved language, disclosures, and compliance requirements so the team isn't re-litigating the same questions campaign after campaign
Flag regulatory or compliance risk areas proactively (ex. TCPA, CAN-SPAM, CCPA/state privacy law considerations) before they become blockers

Benefits

Multiple medical plans to choose from
100% employer covered dental & vision plans for our team members and their families
401(k)-retirement plan
short & long-term disability
employer-paid life insurance
Flexible Spending Accounts (FSA) for health and dependent care
Employee Assistance Program (EAP)
Equity compensation
Training and internal career growth opportunities
Flexible Time Off
12 weeks of parental leave for primary and secondary caregivers
Snacks and drinks available
Catered lunches for onsite employees