Manager, Lifecycle Marketing

A+E Networks•New York, NY

2d•$112,951 - $132,153•Hybrid

About The Position

The Marketing division is an in-house, full-service B2C/B2B brand and marketing team of talented, curious, and purpose-driven members with diverse skill sets and backgrounds. We work on interesting and varied projects across multiple disciplines. As an employee of A+E Global Media, you’ll be part of a global media and entertainment company that values diversity, representation, flexibility, and kindness. Our commitment to fostering an exceptional workplace has been recognized through multiple accolades: Forbes named us one of America’s Best Midsize Employers. Newsweek included us in their lists of America’s Most Loved Workplaces for 2021 and 2022, and America’s Greatest Workplaces for Diversity in 2023. Inc. recognized A+E Global Media as one of the Best Workplaces of 2025. ROLE: Manager, Lifecycle Marketing The Manager, Lifecycle Marketing will lead the strategy, development, and optimization of lifecycle journeys that deepen engagement, strengthen retention, and drive acquisition across our brand platforms. This role will oversee strategy for brand e-mail marketing, owned digital inventory and push notifications.

Requirements

3-5 years’ relevant experience in lifecycle marketing
A proven track record of building and scaling multi-channel lifecycle programs that deliver measurable audience and business impact
Deep expertise in segmentation, personalization, and experimentation methodologies
Strong communication skills and ability to translate data into compelling narratives
Proactive self-starter, comfortable moving projects forward independently
Test and learn mindset
Highly collaborative with both internal and external partners
AI fluency and prompting skills

Nice To Haves

Familiarity with Iterable, Hightouch, and/or similar enterprise CRM platforms is a plus

Responsibilities

Develop and lead the execution of our Brand email strategy, balancing digital and linear viewership goals with meaningful fan-centric experiences
Partner with the broader Growth Marketing team to ensure strategy cohesion across platforms and channels
Own the strategy and governance of our owned digital video inventory across sites and apps, providing appropriate support across business initiatives; lead the measurement, optimization and reporting, evolving best practices along the way
Partner with Analytics, Product, and Digital teams to build personalization and orchestration strategies that deliver the right message and creative to the right viewer at the right moment
Brief in creative partners to support the development of best-in-class creative, providing audience and performance insights to inform creative optimization
Establish clear success metrics and measurement frameworks. Turn data into actionable insights that shape future strategy
Lead a test-and-learn agenda, continuously evolving segmentation, messaging, and personalization strategies to drive incremental growth and engagement.
Serve as subject matter expert for the Global Marketing team
Stay ahead of lifecycle, CRM, and loyalty marketing trends, emerging technologies, and competitive best practices within media and entertainment. Identify new ways to strengthen audience relationships and elevate performance.
Contribute to the creation of a high-performing marketing team