Lifecycle Marketing Manager - Remote US
About The Position
Seamless is seeking a Lifecycle Marketing Manager to oversee the journeys, systems, and automation processes that convert interest into pipeline and pipeline into revenue. This role is designed for a hands-on marketer experienced in nurturing customer relationships beyond acquisition, covering onboarding, activation, engagement, expansion, and retention. The position sits at the intersection of Marketing, Product, Sales, Customer Success, and Revenue Operations, responsible for building the infrastructure that ensures every customer touchpoint is timely, relevant, and revenue-aligned. The ideal candidate is someone who is driven to improve nurture sequences, onboarding flows, and lead scoring models.
Requirements
- 3+ years of experience in lifecycle marketing, CRM marketing, growth marketing, or marketing automation, preferably in B2B SaaS or a high-growth technology environment.
- Hands-on experience building campaigns in marketing automation tools such as Customer.io, Claude, N8N, HubSpot, Marketo, Braze, or Iterable.
- Deep understanding of customer journeys, segments, stages, triggers, and next best actions.
- Understanding of how lifecycle marketing supports pipeline, conversion, retention, and revenue, with experience partnering with Sales and RevOps.
- Comfort using technical and analytical tools like Salesforce, Segment, Amplitude, and Customer.io to diagnose problems and improve performance.
- Strong communication skills, capable of writing compelling copy and explaining performance insights to various stakeholders.
- Ability to document work, manage competing priorities, and build scalable systems.
- Bachelor’s degree or equivalent real-world experience in a B2B SaaS GTM, lifecycle, growth, or marketing automation role.
- Demonstrated ability to build, launch, optimize, and report on automated programs from strategy through execution.
- Curiosity about how tools like Customer.io, Segment, Amplitude, Salesforce, Unbounce, and Seamless can work together for better customer journeys and data.
Nice To Haves
- Familiarity with landing page tools.
- Experience with product-led growth, freemium motions, self-serve conversion, product-triggered campaigns, sales technology, revenue technology, or RevOps ecosystems.
Responsibilities
- Design, build, and optimize multi-channel lifecycle programs across email, in-app messaging, SMS, and automation platforms, managing the entire customer journey from first touch to expansion.
- Create nurture sequences for key audiences including free users, trials, prospects, customers, and expansion opportunities, developing programs that move individuals effectively through the funnel.
- Manage the core automation infrastructure, including Customer.io, Claude, and N8N, driving segmentation, behavioral triggers, lead scoring, campaign logic, and workflow documentation.
- Develop audience frameworks for delivering more relevant messaging based on persona, use case, funnel stage, product behavior, and firmographic data.
- Partner with Product and Growth teams to build lifecycle campaigns focused on onboarding, activation, feature adoption, product usage milestones, and self-serve conversion.
- Own lifecycle performance reporting across engagement, conversion, activation, MQL velocity, retention, expansion, and pipeline influence, conducting continuous testing and translating insights into actionable playbooks.
Benefits
- Commitment to a diverse, inclusive workplace.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
