Lifecycle Marketing Manager (Remote)

Maximus Health, Inc.

6d • $165,000 - $195,000 • Remote

About The Position

Maximus is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. The company has achieved profitability, 8-figure ARR, and is doubling year over year with a strong cash position. This role is for a Lifecycle Marketing Manager who will be responsible for building a best-in-class messaging operation using Braze. This individual contributor role will own every email and SMS a Maximus client receives, from welcome messages to ongoing communications, re-engagement campaigns, and more. The responsibilities include managing broadcast marketing, behavior-triggered automations, transactional notifications, and operational communications related to prescriptions, labs, refills, and protocol changes. The role reports to the Head of Digital Experience/CRO and serves as the in-house authority on Braze architecture, segmentation, and optimization for both acquisition and retention. The mission is to ensure every message sent by Maximus is timely, relevant, and measurably impactful.

Requirements

• 4-6 years of hands-on lifecycle/CRM marketing experience with direct ownership of email and SMS programs in a direct-to-consumer environment
• Deep Braze expertise—you’ve built Canvas flows from scratch, written complex Liquid logic, managed deliverability at scale, and architected campaign taxonomies
• Experience integrating a CDP (Segment preferred) with Braze, including event schema design, custom attribute mapping, and real-time data flow management
• Proven ability to manage both marketing broadcast and transactional/operational messaging programs within a single platform
• Strong working knowledge of email deliverability: IP warming, authentication (SPF, DKIM, DMARC), sender reputation management, and inbox placement strategies
• Experience with A/B and multivariate testing methodologies for email and SMS optimization
• Proficiency in Looker, Google Analytics, or comparable analytics tools for building lifecycle reporting
• Strong analytical mindset with the ability to translate data into actionable optimization decisions
• Excellent copywriting instincts
• Demonstrated fluency with AI tools (e.g., Claude, ChatGPT) for writing and refining messaging copy, evaluating campaign effectiveness, generating test variants, and accelerating creative output
• Bachelor’s degree in Marketing, Communications, or related field

Nice To Haves

• Experience in health, wellness, telehealth, or subscription commerce is a strong plus
• You think in systems, not campaigns.
• You see the entire client messaging experience as an interconnected architecture where every touchpoint from a promotional email to a refill reminder either builds trust or erodes it.
• You’re the person who notices when a client gets a promotional upsell email the same day they receive a prescription delay notification, and you fix the suppression logic before anyone has to ask.
• You’re deeply technical in Braze and opinionated about how it should be set up; you don’t just use the platform, you architect it.
• You care about deliverability the way engineers care about uptime.
• You’re comfortable owning both the creative strategy and the technical execution
• You’re energized by the challenge of making a health brand’s messaging feel personal, trustworthy, and high-signal at every stage of the client relationship.

Responsibilities

• Own the Braze instance end-to-end: Canvas architecture, campaign taxonomy, event tracking schema, and data hygiene
• Design and build sophisticated Canvas flows using branching logic, Liquid personalization, and dynamic content
• Architect and maintain the event taxonomy and custom attribute framework for segmentation and triggering
• Manage Segment CDP integration with Braze, ensuring clean data flow, accurate user profiles, and real-time event piping
• Own email and SMS deliverability: IP warming strategies, authentication protocols (SPF, DKIM, DMARC), sender reputation monitoring, and inbox placement optimization
• Evaluate and implement new Braze features and capabilities
• Plan, build, and execute the email and SMS marketing calendar, including promotional campaigns, product launches, educational content, and seasonal initiatives
• Develop and manage segmentation strategies for targeted audiences
• Build and optimize prospect nurture sequences
• Execute cross-sell and upsell campaigns across the Maximus product suite
• A/B test subject lines, send times, content formats, CTAs, and cadence
• Own all client-facing operational messaging: onboarding sequences, prescription notifications, refill reminders, lab result communications, protocol change alerts, and billing notifications
• Design and optimize the post-purchase onboarding experience
• Build re-engagement and win-back campaigns for lapsed clients
• Ensure transactional messages meet regulatory and compliance requirements
• Create feedback loops between lifecycle messaging performance and product/clinical teams
• Develop and maintain a segmentation framework based on lifecycle stage, product usage, engagement behavior, and clinical protocol
• Use Liquid logic and dynamic content to personalize messaging at scale
• Champion suppression logic and frequency capping
• Partner with Data/Analytics to build predictive segments
• Define, track, and report on lifecycle marketing KPIs
• Build and maintain reporting dashboards in Braze and Looker
• Conduct regular send-level and flow-level performance reviews
• Present lifecycle marketing performance and strategic recommendations to leadership
• Partner with Creative to develop email and SMS templates
• Work with Product and Engineering to define event tracking requirements
• Collaborate with Paid Media and Growth to align acquisition messaging
• Coordinate with Customer Success and Clinical teams
• Support the Head of Digital Experience in developing the broader digital acquisition and retention strategy

Benefits

• Competitive compensation package including equity
• Comprehensive health and wellness benefits
• Access to Maximus performance medicine services and products
• Flexible work arrangements
• Budget for continuous learning, tools, and professional development
• Medical, Dental, Vision, Life Insurance
• Flexible vacation/time-off policies
• Liquidity of options whenever available
• Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level