Lifecycle Marketing Manager
About The Position
Roofr is seeking a Lifecycle Marketing Manager to own the full customer journey, from acquisition through expansion, with a bias toward execution and a sharp eye for what drives engagement and revenue. This is a highly hands-on role: you’re comfortable owning the build and execution, not just the strategy. As a technical and creative marketer, you’ll lead end-to-end lifecycle efforts across email, SMS, in-app messaging, sales sequences, and nurture drip flows, supporting contractors at every stage of their journey with Roofr. You’ll work cross-functionally with Revenue, Content, Product Marketing, Data and Growth teams to ensure campaigns are deeply segmented, data-driven, and tied to key business outcomes.
Requirements
- 4+ years of experience in lifecycle marketing, email marketing, or marketing operations/automation in a startup SaaS environment.
- Demonstrated success building, launching, and optimizing cross-channel customer journeys. You’re comfortable owning the build, not just the design.
- Experience supporting both PLG and sales-assisted growth motions, from activation sequences and usage-based triggers to expansion, upsell, churn prevention, and retention programs that support a fast-moving sales funnel.
- Hands-on experience with tools such as HubSpot, Amplitude, Pendo, Customer.io, or similar.
- Deep understanding of email, SMS, and in-app messaging best practices, segmentation, and experimentation, including designing, running, and interpreting your own lifecycle tests.
- Strong analytical skills with experience translating product usage and behavior data into actionable lifecycle strategies.
- Excellent communication and collaboration skills to drive alignment across teams.
- Proven use of AI tools in your day-to-day workflow, across content creation, campaign analysis, and optimization, to move faster, iterate more, and surface insights.
Nice To Haves
- HubSpot Marketing Certification.
- Basic knowledge of HTML for email building and troubleshooting.
- Familiarity with predictive modeling concepts such as churn scoring, propensity to buy, LTV segmentation, and how to activate those signals in lifecycle campaigns.
- Experience working with data teams to pipe product usage and behavioral data into marketing tools (e.g., HubSpot) for segmentation, automation, and reporting.
- Familiarity with the SMB customer journey, the nuances of high-volume, fast-moving sales funnels, and how lifecycle marketing contributes to pipeline and expansion revenue.
Responsibilities
- Own, map and continuously improve Roofr's customer lifecycle, identifying trends, drop-off points, and behavior-based triggers.
- Partner with marketing and revenue teams to translate insights into funnel-specific campaigns that drive activation, retention, and revenue growth.
- Build and optimize multi‑touch, behavior‑driven lifecycle campaigns via email, SMS, in‑app messaging, sales sequences, and drip flows. Use segmentation, A/B testing, and performance analysis to iterate and improve results over time.
- Collaborate cross-functionally with Growth, Content, and Product Marketing to test messaging, creative assets, and conversion touchpoints.
- Partner with Revenue Ops/Data teams to ensure clean, actionable customer and campaign data for effective automation and personalization.
- Own campaign reporting and analytics across HubSpot, Amplitude, GA4, and Pendo, tracking activation, engagement, retention, and upsell metrics, and translating findings into actionable optimizations.
Benefits
- 1st week of employment is mandatory PTO!
- 1 Friday off per month (we call those our laundry days!)
- Company wide paid shutdown for the week between Christmas and New Years
- Flexible time off
- 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
- RRSP/401k match
- Generous Parental Leave policy
- Annual company retreat with great team building activities
- Ample learning and development opportunities to continue growing your career
- Home office setup stipend
- Internet and phone allowance
- Remote first culture
- Weekly Friday paydays!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
