Lifecycle Marketing Manager

Quo•Canada, KY

25d•$116,000 - $137,000

About The Position

Quo is looking for a strategic and hands-on Lifecycle Marketing Manager to lead and scale our email and in-app engagement efforts. You’ll play a crucial role in the strategy, execution, and performance of our campaigns. You'll ensure that the tens of millions of messages we send each year deliver personal, relevant experiences to each audience. You’ll partner closely with the Customer Success, Partnerships, Design, Content, and Product Marketing teams to bring campaigns to life and optimize performance. If you’re energized by moving fast, blending creativity with data, and want to help us build world-class customer lifecycle journeys, we’d love to meet you.

Requirements

3+ years of relevant experience in lifecycle, including hands-on experience building and optimizing campaigns, ideally with a focus on B2B or SaaS
Strong project management skills and ability to lead cross-functional initiatives from concept to execution
Proven track record of building and executing experiments, including creative testing and personalization
Basic HTML/CSS skills
Experience working with the templating language Liquid
Comfortable working in fast-paced, test-and-learn environments
Familiar with deliverability best practices
Quick learner, actively adopting AI tools in your workflow
Excellent oral and written communication skills

Nice To Haves

Deep experience with customer.io preferred
Experience with Amplitude
Familiarity with SQL a plus

Responsibilities

Own the entire customer lifecycle journey, from pre-trial through retention and referral
Partner closely with other teams to help drive activation, feature adoption, upsell, expansion and net revenue retention
Create personalized messaging strategies based on user segments, behaviors, and attributes
Monitor and analyze key metrics (open rates, click-through rates, conversion rates) to inform optimization efforts
Work with the Product Marketing and Product teams to effectively communicate new features and updates to the right user segments
Run A/B tests to optimize conversion rates and campaign performance
Assist with maintaining data hygiene and list management best practices
Ensure that our lifecycle efforts align with the latest email marketing best practices and deliverability standards
Help establish and document lifecycle marketing processes and playbooks