Lifecycle Marketing Manager

Generac Power Systems•Toronto, ON

4d•CA$86,000 - CA$120,000•Hybrid

About The Position

Hi, we are ecobee. ecobee introduced the world’s first smart Wi-Fi thermostat to help millions of consumers save money, conserve energy, and bring home automation into their lives. That was just the beginning. We continue our pursuit to create technology that brings peace of mind into the home and allows people to focus on the moments that matter most. We take pride in making a meaningful difference to the environment, all while being part of the exciting, connected home revolution. In 2021, ecobee became a subsidiary of Generac Power Systems. Generac introduced the first affordable backup generator and later created the category of automatic home standby generator. The company is committed to sustainable, cleaner energy products poised to revolutionize the 21st century electrical grid. Together, we take pride in making a meaningful difference to the environment. Why we love to do what we do: We’re helping build the world of tomorrow with solutions that improve everyday life while making a positive impact on the planet. Our products and services work in harmony to provide comfort, efficiency, and peace of mind for millions of homes and businesses. While we’re proud of what we’ve done so far, there’s still a lot we can do—and you can be part of it. Join our extraordinary team. We're a rapidly growing global tech company headquartered in Canada, in the heart of downtown Toronto, with an office in Leeds, UK, and remote ecopeeps in the US. We get to work with some of North America and UK's leading professionals. Our colleagues are proud to bring their authentic selves to work, confident that what we do is grounded in a greater purpose. We’re always looking for curious, talented, and passionate people to join our team.

Requirements

4+ years of experience in lifecycle or customer base marketing/CRM
Proven track record of building customer lifecycle programs from scratch that drive measurable impact on customer LTV
Growth mindset and entrepreneurial spirit with a bias toward action and experimentation
Strong proficiency in CRM best practices and marketing automation technology (e.g. Salesforce Marketing Cloud, or other enterprise level CRM and email marketing tools)
Proficiency in HTML and SQL is required to build, segment, and deploy data-driven lifecycle campaigns
Strong analytical skills, comfortable business casing new opportunities, forecasting growth, and measuring campaign performance
Strong understanding of segmentation, personalization, and marketing automation
Strong understanding of email list management, deliverability and compliance requirements and legislations such as CASL, CAN-SPAM and GDPR
Demonstrated experience using tools such as Figma, FigJam, Miro, or similar collaboration platforms to visually design and communicate lifecycle strategies. This includes building journey maps, campaign frameworks, and email briefs that clearly articulate objectives, audience segmentation, messaging, and executional requirements.
Collaborative cross-functional partner, who thrives in a fast-paced environment
Excellent project management skills and ability to lead and manage a project from inception to completion

Nice To Haves

Working knowledge of CSS and AMPscript is considered an asset for advanced email styling and dynamic personalization
Experience or curiosity about AI tools to enhance personalization, automation and performance is highly valued
Experience and passion for Consumer Technology, e-commerce and subscription-based businesses is an asset

Responsibilities

Own the portfolio strategy across the full customer journey, and drive growth in customer lifetime value through hardware sales and subscription services
Design campaign strategies, optimize and ship multi-channel programs (email, in-app, push) across the customer journey.
Identify opportunities to build automated nurture journeys based on behavioural and transactional triggers
Develop and execute testing roadmap to refine messaging, timing, segmentation and UX to optimize engagement and conversion rates
Create segments using behavioural, demographic and event-based data, and personalize message content to enhance relevance and performance
Analyze campaign performance, proactively report on campaign performance and key insights to stakeholders and leadership
Partner with a variety of teams across the ecobee and Generac organization - Marketing, Product, Sales, Customer Support, Creative, and Analytics to create seamless, personalized customer experiences
Champion the voice of the customer and ensure communications to existing customers drive value and advocacy.
Partner with the internal creative team to design and develop messaging for lifecycle campaigns