Lifecycle Marketing Manager (Hybrid)

Enova International • Chicago, IL

12h • $120,000 - $160,000 • Hybrid

About The Position

Enova is seeking a passionate and innovative Lifecycle Marketing Manager to join their Small Business Team, supporting the OnDeck brand. This role is crucial for enhancing customer engagement and retention through effective lifecycle marketing strategies. The manager will be responsible for building and growing the Lifecycle Marketing team, driving customer engagement and retention throughout their entire journey. The position involves hands-on campaign deployment using Salesforce Marketing Cloud, a disciplined A/B testing program, and collaboration with the MarTech team. The manager will report to the Head of Marketing, SMB, and will focus on driving units, volume, and efficiency through email and SMS programs across the full customer journey. This role requires both execution and talent development, making it ideal for someone passionate about owning a channel, moving business metrics, and fostering a testing culture.

Requirements

• Bachelor's degree in Marketing, Business, Finance, or a related field.
• 8+ years in email marketing, lifecycle marketing, or CRM, with a track record of running high-volume programs where business results were the scoreboard.
• Backgrounds in fintech, financial services, e-commerce, or subscription businesses are strongly preferred.
• Hands-on experience building and deploying campaigns in Salesforce Marketing Cloud or a comparable ESP (Braze, Klaviyo, Iterable). You don't need to be a developer, but you need to be comfortable in the platform.
• A disciplined approach to A/B testing: you know what you're testing, why it matters, and how to build on what you learn over time.
• Strong segmentation and data analysis skills, with the ability to use insights to continuously improve targeting, messaging, and program design.
• Strong communication and cross-functional skills, including the ability to write a solid creative brief, align stakeholders, and push back when something doesn't serve the customer or the business.
• Self-motivated and organized, with the ability to manage multiple campaigns and priorities and drive projects to completion.
• Comfortable leading teams through ambiguity: allowing you and your team to pivot seamlessly, embrace change, and uncover opportunities in a dynamic business environment.

Nice To Haves

• Salesforce Marketing Cloud certifications are a plus.

Responsibilities

• Develop the strategic direction for comprehensive consumer lifecycle strategies across email and SMS, from design and implementation to ongoing maintenance and optimization, driving conversion, volume, and efficiency from lead acquisition through renewal and win-back.
• Build and deploy campaigns and customer experiences directly in Salesforce Marketing Cloud, owning hands-on execution across audience segmentation, journey logic, and send cadence.
• Develop and maintain an A/B testing program covering subject lines, CTAs, offer structure, send frequency, and segments with a focus on driving business results.
• Write or closely direct creative briefs and campaign copy that resonate with small business owners across industries and stages of the customer lifecycle.
• Partner with MarTech and MarOps to align on platform architecture, automation capabilities, and new tooling, translating business needs into scalable channel executions.
• Manage lifecycle forecasting, budget, and performance reporting, working with Analytics to connect channel activity to lending outcomes and maintain clear visibility into what the channel is producing and where to optimize.
• Develop, maintain, and scale customer-centric campaigns that drive awareness, conversion, onboarding, continued engagement with OnDeck, and education about our Term Loan and Line of Credit products.
• Collaborate with Product, Sales, Operations, Customer Service, Analytics, and Creative teams to ensure alignment of messaging, touchpoints, and features across the customer and merchant journey, while solving for consumer needs, conversion, and loyalty at scale.

Benefits

• Health, dental, and vision insurance including mental health benefits
• 401(k) matching plus a roth option (U.S. Based employees only)
• PTO & paid holidays off
• Sabbatical program (for eligible roles)
• Summer hours (for eligible roles)
• Paid parental leave
• DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
• Employee recognition and rewards program
• Charitable matching and a paid volunteer day

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level