Lifecycle Marketing Manager

Xponential Fitness•Irvine, CA

4d•Hybrid

About The Position

Xponential Fitness is seeking a strategic and data-driven Lifecycle Marketing Manager to lead CRM marketing initiatives across five leading boutique fitness brands: Club Pilates, StretchLab, Pure Barre, YogaSix and Body Fit Training (BFT). This role will own the execution and optimization of email, push notification and customer journey campaigns designed to drive lead conversion, member retention, class engagement, and lifetime value. The ideal candidate combines strong technical CRM expertise with creative storytelling and performance marketing instincts. This individual will partner closely with brand marketing, analytics, franchise operations, creative, and technology teams to deliver highly personalized customer experiences throughout the member lifecycle.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
4–7+ years of experience in CRM, lifecycle marketing, email marketing, or retention marketing
Experience managing multi-brand or franchise marketing environments preferred
Strong knowledge of marketing automation and CRM platforms such as Salesforce Marketing Cloud, Braze, HubSpot, Iterable, Klaviyo, or similar
Experience with mobile push notification campaigns and customer journey orchestration
Strong analytical mindset with proficiency in reporting and campaign performance analysis
Familiarity with customer segmentation, personalization strategies, and testing methodologies
Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
Strong written communication and copy-editing skills

Nice To Haves

Experience in fitness, wellness, hospitality, franchise, subscription, or consumer lifestyle brands preferred
Understanding of customer retention and membership-based business models
Familiarity with app engagement and omni-channel customer experiences
Experience working with franchisees or distributed marketing systems

Responsibilities

Develop and execute multi-channel lifecycle marketing strategies across email, push notifications, SMS, and automated customer journeys
Build lifecycle programs that support acquisition, trial conversion, onboarding, engagement, retention, win-back, and referral initiatives
Create customer segmentation strategies based on behavioral, demographic, and engagement data
Manage campaign calendars across multiple fitness brands while maintaining a distinct brand voice and consistency for each
Own day-to-day message strategy of CRM and marketing automation platforms (Club Ready, Digital Stack, HubSpot)
Collaborate with Martech team to build new templates, customer segments and flows.
Build and optimize automated workflows, triggered campaigns, and dynamic personalization
Partner with Martech, data and technology teams to improve audience targeting, attribution, and customer data quality
Ensure campaigns are properly QA’d, tested, and deployed on schedule
Monitor and report on key lifecycle KPIs including open rates, click-through rates, conversions, retention, churn, and revenue impact
Conduct A/B testing on subject lines, messaging, creative, offers, and send timing
Use customer insights and performance data to continuously improve engagement and campaign effectiveness
Deliver actionable reporting and recommendations to senior leadership and brand stakeholders
Partner with brand marketing teams to align lifecycle communications with national campaigns, promotions, and studio initiatives
Collaborate with creative teams on email design, copy, and asset development
Work closely with franchise support teams to ensure lifecycle campaigns support local studio success
Coordinate with Martech, product and digital teams to improve customer journey experiences across web and mobile channels, ensuring proper links to landing pages and studio micro-sites