Lifecycle Marketing Manager

SimplePractice

39d•$100,000 - $125,000

About The Position

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients. Recognized by MedTech Breakthrough as the Best Practice Management Solution Provider in 2024 and the Digital Health Awards in 2023, SimplePractice is proud to pave the future of mental health tech. We're looking for a strategic and analytical Lifecycle Marketing Manager to join our team with a dedicated focus on Activation and Lead Nurturing. This is a high-impact individual contributor role centered on the full conversion funnel: from nurturing top-of-funnel leads to driving trial sign-ups, and ultimately converting those trials into paid subscribers. You'll partner closely with senior lifecycle leaders and cross-functional teams to execute, test, and iterate on programs that move the needle on activation.

Requirements

4-6 years in Lifecycle Marketing: Solid experience nurturing leads and managing customer journeys, specifically within a SaaS or subscription environment.
Activation Mindset: You have a working understanding of trial-to-paid conversion psychology and know how to use behavioral triggers to drive action.
AI Curiosity: Demonstrated interest or early experience using AI/ML to enhance lifecycle marketing — whether that's predictive modeling, automated copy testing, or propensity scoring.
Tech Stack Proficiency: Hands-on experience with Iterable and/or Braze (or equivalent) for orchestration, and familiarity with Appcues (or equivalent) for in-product onboarding.
Strategic & Tactical Balance: You can contribute to a 6-month activation roadmap and get in the tools to build and troubleshoot complex workflows.
Data-Driven: Analytical with the ability to pull insights from campaign performance and translate them into clear recommendations.
Strong Communicator: Comfortable driving alignment across Creative, Product, and Ops teams and communicating results to senior stakeholders.

Responsibilities

Execute the Full Activation Strategy: Own campaign execution across the journey from initial lead capture (gated content, expired trials, winbacks) through trial sign-up and paid conversion.
Messaging Optimization: Lead the execution and optimization of recurring lead touchpoints, including newsletters and promotional offers.
AI & Automation Integration: Identify and implement AI-driven solutions to automate workflows, optimize send times, and personalize content at scale within our lifecycle tools.
Omnichannel Execution: Build and optimize personalized, event-triggered journeys across email, SMS, push, and in-product experiences to influence behavior and increase LTV.
Test & Learn: Maintain a rigorous A/B testing roadmap for messaging, cadence, and channel mix to constantly improve funnel efficiency.
Performance Reporting: Keep stakeholders informed on activation health with regular reporting on conversion metrics and the impact of lifecycle programs.
Cross-Functional Collaboration: Partner closely with Growth, Product, Creative, Operations, and Product Marketing to align on product milestones, brand voice, and technical data requirements.