Lifecycle Marketing Manager

Brightside Health

38d•Remote

About The Position

We are looking for an experienced Lifecycle Marketing Manager to help grow, engage, and retain our members (patients). This role will own lifecycle initiatives for these members, ensuring they are seeing value in Brightside as a mental healthcare platform. They will set our members up for success in onboarding and ensure they are engaging in the activities that will make them successful with their treatment.

Requirements

3+ years of experience managing b2c lifecycle marketing for a fast-paced marketing team
Strong quantitative and analytical skills; ability to use data to optimize day-to-day performance
Track record of strong collaboration and ability to influence across disparate teams and functions
Working knowledge of modern marketing automation tools to stand up lifecycle marketing programs
BA/BS degree or equivalent knowledge or experience

Nice To Haves

Experience working with health tech companies a plus

Responsibilities

Become the expert on and advocate for our members, acting as the owner of the customer journey
Develop lead nurture and newsletter campaigns to increase purchase rate
Develop and optimize onboarding workflows that educate and inspire members towards their treatment success.
Partner with cross-functional teams to understand barriers to member engagement and drive initiatives to improve check-ins, appointment booking, and attendance, where clinically appropriate.
Understand the drivers of member churn and develop programs to increase member retention.
Develop KPIs to gauge how effectively we are managing the member lifecycle. Analyze programs to understand the impact they have on our success metrics, and balance our initiative portfolio to optimize KPIs.