Lifecycle Marketing Manager (Contract)

StartPlaying

8d • $57 - $70 • Remote

About The Position

StartPlaying is the marketplace that turns passionate Game Masters (GM) into professional storytellers. We connect players looking for tabletop RPG sessions with GMs who run them, whether that's Dungeons & Dragons, Call of Cthulhu, or hundreds of other systems. Tabletop roleplaying games aren't a niche hobby anymore. Millions of people play every week, and a growing number of GMs are turning their skill at running games into real income. We built the platform that makes that possible: booking, payments, scheduling, and discovery, all in one place. Since 2020, GMs on StartPlaying have earned more than $75 million doing it. Our team is built of those passionate about building community, gaming, and creators. One of our founders was even among the first Pro Dungeon Masters.

You'll own all email marketing for StartPlaying, across both our player and Game Master user bases. That covers lifecycle email (onboarding new users, activating signups who haven't booked or listed, winning back lapsed users) and marketing campaigns (convention promos, partner activations, event pushes, seasonal campaigns) and transactional emails.
You'll edit existing pipelines, write, scope, build, and test end-to-end: strategy, copy, segmentation, and performance tracking. You'll also pick up occasional landing page copy for campaigns and recruitment pages.
This is a role for someone who wants to set the point of view on how a modern lifecycle program should run, then go build it. We're looking for someone who will define what best practice looks like here rather than inherit it from a previous playbook.
The scope here is bigger than the hours by design. We expect you to come in, assess what will move retention and lifetime value fastest, and tell us what the priorities should be. Budgeting your own time against the contracted hours and sequencing the work accordingly is part of the job.

Requirements

• 4+ years driving toward growth goals under set targets and timelines in a lifecycle or CRM role
• Hands-on Customer.io experience
• B2C experience
• Robust experience working with customer and user event data, and marrying it to well-designed, targeted campaigns
• Understanding of hypothesis-driven A/B, MVT, and holdout testing, with the ability to analyze results and pull out learnings that inform future tests
• Strong instincts for direct response creative, and a framework for adjusting based on experimentation
• Strategic thinker able to break down and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
• Comfortable working across two distinct user personas with different motivations
• Able to juggle always-on lifecycle flows alongside one-off event and campaign sends
• Strong writing, editing, and communication skills
• Highly organized and self-motivated, with a track record of scoping and prioritizing your own work against a fixed number of hours

Nice To Haves

• Strong domain understanding of D&D and TTRPGs
• Experience standing up a lifecycle program from scratch rather than maintaining an existing one
• Marketplace or two-sided platform experience

Responsibilities

• Lifecycle flows for players and GMs: onboarding, activation, reactivation, and everything in between
• Marketing and campaign emails for events, conventions, and partner activations
• Channel strategy and end-to-end campaign execution, including building, QA, launch, measurement, and optimization
• Ongoing testing and optimization across subject lines, send timing, and segmentation
• Light landing page copywriting as needed for campaigns and recruitment

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed