Lifecycle Marketing Manager

Joy 101

10d

About The Position

Joy 101 is seeking a part-time Lifecycle Marketing Manager to support both its consumer product and enterprise partner programs. This role is technically focused, requiring expertise in building and managing complex customer journeys within Braze. The ideal candidate will have strong technical skills in lifecycle marketing platforms, data analysis, and a good understanding of marketing principles to design effective communication flows and write compelling copy. The position involves working autonomously from briefs and requires meticulous attention to detail in QA and program health monitoring.

Requirements

4+ years of experience in lifecycle marketing, CRM, or marketing operations, preferably with subscription or app-based products.
Deep expertise in Braze, including architecting multi-branch Canvases, debugging, and QA processes.
Strong technical fluency with Liquid templating, custom events and attributes, API-triggered campaigns, webhooks, and understanding of data integration.
Comfort with data analysis, including pulling numbers, querying data, navigating analytics tools, and distinguishing signal from noise.
Exceptional attention to detail, with the ability to identify errors in merge tags, audience filters, fallback values, and links.
Solid marketing judgment, including the ability to assess message effectiveness and strategic journey branching.
Ability to work autonomously from a brief, requiring clear inputs and then executing independently.
Experience writing and sharpening copy for various marketing channels.

Nice To Haves

Experience with B2B2C or employer-sponsored benefit programs.
Experience managing multiple co-branded programs with distinct audiences and suppression rules.
Background in health, wellness, media, or content industries.

Responsibilities

Build and manage lifecycle marketing systems including Canvases, segmentation, behavioral triggers, suppression logic, subscription groups, frequency caps, and send scheduling for both consumer and enterprise programs.
Design and build multi-branch journey logic that is robust and functional in a live environment.
Collaborate with data and product teams to define, request, and verify necessary events, attributes, and instrumentation for lifecycle marketing.
Utilize advanced Braze features such as Liquid templating, custom attributes, and API-triggered campaigns.
Own the QA process for all lifecycle marketing campaigns, ensuring accuracy in targeting, rendering, link integrity, timing, merge tags, fallback values, and edge cases.
Develop and document repeatable QA processes to ensure all campaigns are verified before launch.
Monitor key performance indicators such as deliverability, opens, clicks, unsubscribes, and downstream conversion and retention rates.
Proactively identify and diagnose issues with campaign performance, segment behavior, or message effectiveness.
Collaborate with the Sr. Lifecycle Marketing Manager to design journey strategies, including defining objectives, branching logic, triggers, and success metrics.
Write and refine email, push, and in-app copy that aligns with the Joy 101 brand voice for distinct audiences.
Design and execute A/B tests to answer key marketing questions, ensuring proper setup, sample sizing, and honest interpretation of results.
Identify underperforming campaigns or elements and implement improvements to subject lines, timing, segments, content, or journey logic.
Provide weekly updates to the Sr. Lifecycle Marketing Manager on campaign performance, insights, and proposed next steps.
Identify and address patterns across programs that require optimization or correction.