Lifecycle Marketing Manager

Teal Health•San Francisco, CA

2d•Hybrid

About The Position

Teal Health is seeking a Lifecycle Marketing Manager to build and optimize systems, journeys, and personalized touchpoints to guide patients from interest to action and maintain engagement in preventive care. This role is responsible for the full patient funnel lifecycle strategy and execution, including lead conversion, appointment attendance, kit return, adherence to follow-up care, and repeat screening engagement. The goal is to create a personalized, data-driven patient engagement engine that enhances conversion and adherence at every stage. This is a cross-functional role requiring a blend of strategy, operations, and optimization skills, involving collaboration with marketing, product, medical operations, customer support, commercial, and data teams to improve the patient experience and reduce friction.

Requirements

5–8+ years of experience in lifecycle marketing, CRM, retention, growth marketing, or customer journey optimization with a proven track record of measurable business impact
Proven experience building and optimizing lifecycle programs and reporting dashboards across multiple channels and systems
Strong experimentation discipline — designing tests and reading funnel data to identify what genuinely moves outcomes, and investing behind it.
Strong working command of HIPAA and TCPA for patient communications a plus — PHI-safe practices and proper consent/opt-out handling, with the judgment to distinguish marketing from treatment/appointment messages and apply the right consent standard to each.
Experience building highly personalized customer journeys focused on conversion using lifecycle platforms such as HubSpot, Braze, Iterable, Salesforce Marketing Cloud, Customer.io, Klaviyo, or similar.
Strong analytical mindset with experience using customer and funnel data to identify opportunities and improve performance.
Strong ownership mentality with the ability to move quickly in a fast-paced startup environment.
Exceptional communication, organization, and prioritization skills.

Nice To Haves

Experience in healthcare, health tech, digital health, wellness, or regulated consumer industries.
Experience with emerging patient-engagement channels — voice AI, ringless voicemail, and patient in-portal messaging.
Fluency in long, non-linear patient journeys that play out over months to years, with dormancy windows, re-engagement after gaps, and recurring re-screening cadences.
Familiarity with HIPAA-compliant communications, patient engagement, or healthcare lifecycle marketing, including vendor/BAA diligence and TCPA consent requirements when selecting and integrating engagement tools.
Experience optimizing journeys tied to appointments, adherence, activation, or behavior change, especially where completion and follow-through carry clinical or financial weight.
Experience supporting B2B2C programs for health systems, employers, payors, benefits providers, or other population health partners.
Experience with experimentation frameworks, segmentation / eligibility-based journey design, or predictive lifecycle strategies.

Responsibilities

Own lifecycle strategy and execution across Teal’s direct-to-consumer and B2B patient journeys, from initial outreach and acquisition through screening completion, follow-up care, retention, and repeat engagement.
Build, optimize, and continuously improve patient journeys that increase conversion, appointment attendance, kit return rates, abnormal follow-up adherence, and repeat screening participation.
Develop highly personalized, segmented lifecycle programs across the full Teal channel stack and patient journey— email, SMS, portal chat, portal reminders, direct mail, voice AI and ringless voicemail.
Design and implement lifecycle infrastructure, CRM systems, automation, and engagement tools to create a scalable, intelligent, and personalized patient engagement engine.
Continually refine audience segmentation, behavioral triggers, and patient journeys to reduce friction and improve funnel movement.
Create and execute structured testing programs across messaging, timing, channels, incentives, and patient experiences to improve conversion and adherence outcomes.
Own lifecycle analytics, reporting, and funnel performance measurement, identifying drop-off points and translating patient behavior insights into actionable recommendations.
Partner closely with product, growth, engineering, medical operations, revenue strategy, and customer support teams to optimize onboarding, patient flows, and the end-to-end experience.
Manage HIPAA- and TCPA-compliant lifecycle communications and privacy-safe engagement practices across all patient touchpoints, including proper consent and opt-out handling across SMS, voice, and automated channels.
Stay current on lifecycle marketing best practices, consumer behavior trends, personalization strategies, and healthcare engagement innovations.