Lifecycle Marketing Manager

Function Health•Austin, TX

About The Position

Function Health is seeking a creative and passionate Lifecycle Marketing Manager to join their team. This role will own lifecycle marketing for SuppCo, Function’s supplement tracking and optimization platform. The manager will collaborate with Growth, Creative, and SuppCo product teams to build SuppCo’s lifecycle automation foundation from the ground up, designing messaging journeys to convert new users into engaged, loyal members and drive SuppCo’s growth. The ideal candidate is comfortable with ambiguity, detail-oriented, self-motivated, resourceful, and thrives in a fast-paced environment. As an early team member, their contributions will be critical in shaping the member experience as the company scales. This role is suited for individuals energized by fast-paced, high-growth settings and motivated by Function’s mission.

Requirements

6+ years of lifecycle/CRM marketing experience, ideally at a high-growth e-commerce or subscription consumer brand.
Hands-on expertise in Iterable (or a comparable ESP such as Braze or Klaviyo) — journey building, segmentation, dynamic content, and deliverability.
A proven track record of building lifecycle programs from scratch and scaling them into meaningful revenue drivers.
Strong analytical skills: you define your own KPIs, design clean experiments, and turn data into decisions.
An excellent cross-functional collaborator who moves fast with product, creative, and data partners.
Comfort with AI-assisted content workflows and a bias toward automating repeatable work.
Passion for health, wellness, and Function’s mission of empowering people to live 100 healthy years.

Nice To Haves

Iterable Catalog experience
supplement or health e-commerce background
basic HTML email skills
familiarity with SQL or product analytics tools

Responsibilities

Own SuppCo’s lifecycle marketing end to end — strategy, execution, and reporting across email, push, and in-app messaging.
Build SuppCo’s lifecycle automation foundation from the ground up: onboarding, engagement, conversion, replenishment, and winback journeys in Iterable.
Leverage Iterable Catalog to match SuppCo’s product feed to member stacks and deliver personalized supplement recommendations at scale.
Partner with the Growth creative team and our AI-assisted content engine to brief, refine, and ship on-brand campaigns at high velocity.
Define and track lifecycle KPIs — activation, repeat purchase rate, LTV, and churn — and run a disciplined experimentation program against them.
Collaborate with SuppCo product and Function Lifecycle teams to connect SuppCo journeys with the broader Function member experience.
Provide lifecycle support for new launches that touch SuppCo, including credits, family plans, and add-on offerings.