Lifecycle Marketing Manager

Avispa Technology•New York, NY

8d•Onsite

About The Position

A leading digital streaming network seeks a Lifecycle Marketing Manager to lead the execution, optimization, and performance of personalized onsite lifecycle marketing campaigns across web, mobile web, and connected TV experiences.

Requirements

3-5 years of experience in marketing automation, lifecycle marketing, or product marketing.
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
Hands-on experience with Redfast/Recurly Engage.
Understanding of subscription-based business models, including premium tiers, upgrades, downgrades, renewals, price increases, churn, and customer lifecycle management.
Experience managing multiple concurrent campaigns and collaborating with cross-functional stakeholders in fast-paced environments.
Strong analytical skills, exceptional attention to detail, and experience interpreting campaign performance to drive optimization.

Nice To Haves

Experience with Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, Iterable, or similar lifecycle marketing platforms is preferred.
Familiarity with SQL, Customer Data Platforms (Segment, mParticle, Tealium, Adobe Experience Platform), experimentation frameworks, APIs, webhooks, localization workflows, and event-driven marketing architectures is preferred.
Experience in streaming, subscription, digital media, eCommerce, or D2C environments is preferred.

Responsibilities

Build, configure, QA, launch, monitor, and optimize personalized onsite lifecycle campaigns using Redfast/Recurly Engage, leveraging behavioral, geographic, subscription, device, and audience targeting across multiple global markets.
Manage audience segmentation, journey orchestration, trigger configuration, frequency capping, campaign prioritization, and automation while ensuring high-quality execution across web, mobile web, and connected TV platforms.
Partner with CRM Strategy, Product, Engineering, Analytics, Creative, and Regional Marketing teams to translate business objectives into scalable onsite personalization experiences and lifecycle marketing initiatives.
Monitor campaign health, troubleshoot production issues, analyze campaign performance, execute testing strategies, and recommend optimizations to improve customer acquisition, engagement, retention, subscription growth, and monetization.
Support technical implementation of marketing initiatives, maintain campaign documentation, coordinate localization and promotional content, and contribute to process improvements within a fast-paced, agile environment.