Lifecycle Marketing Manager

Pearmill

23h•$55,000 - $120,000•Remote

About The Position

Pearmill is seeking a Lifecycle Marketing Manager to own email and SMS marketing for clients, from monthly planning and copywriting through campaign production, automated-flow management, and performance reporting. The role works directly with clients and internal growth and creative teams to turn product launches, seasonal moments, and customer behavior into communications that drive purchases and repeat business. This is a hands-on position combining strategy and execution. The manager owns campaign calendars and production, including writing copy, building segments, checking links and offers, testing emails, scheduling sends, and improving lifecycle flows through performance analysis and experimentation. Responsibilities may grow and change as the company grows.

Requirements

At least 4 years of hands-on experience in email, SMS, or lifecycle marketing, including experience supporting e-commerce brands.
Experience owning both strategy and execution, including personally building campaigns and automated flows.
Hands-on experience with Klaviyo or a comparable email and SMS platform.
Comfort working with Shopify, customer data, segments, and event-based triggers.
Strong copywriting skills, including the ability to communicate product details and promotions clearly and accurately in a brand's voice.
Understanding of how campaigns and automated flows support conversion, repeat purchases, and retention.
Ability to interpret performance data, design useful A/B tests, and assess whether results are promising or need more evidence.
Organization and attention to detail, including checking links, discounts, exclusions, and product availability before messages are sent.
Proactive communication to obtain needed information and approvals and flag dependencies that put deadlines at risk.
Excellent communication and collaboration skills, including presenting recommendations and results directly to clients.

Nice To Haves

Experience in an agency environment.
Experience managing localized email and SMS programs across multiple markets.

Responsibilities

Own monthly email and SMS planning with clients and maintain calendars for launches, promotions, seasonal campaigns, and lifecycle priorities.
Lead client meetings to review results, plan upcoming work, and resolve offer, inventory, asset, or approval gaps that could affect schedules.
Develop campaign concepts and recommend offers, product bundles, and A/B tests; coordinate confirmation of pricing, discount codes, stock, and product availability.
Write email and SMS copy, including subject lines, preview text, product messaging, calls to action, and test variations, adapting to each client's brand voice.
Build, quality-check, segment, schedule, and send email and SMS campaigns; source approved product information, links, and assets from client websites, Shopify, and creative teams.
Build and maintain customer segments using purchase history, engagement, product ownership, and lifecycle stage; maintain accurate targeting and exclusions as customer data changes.
Audit, build, and optimize automated flows, including welcome, abandoned cart, post-purchase, review request, replenishment, and win-back flows; keep Shopify-triggered and review-platform emails consistent with the customer journey.
Coordinate localized campaigns and flows across markets, including translation review, market-specific offers and links, and send timing.
Brief designers on email asset needs and manage feedback and approvals; keep campaign content aligned with approved offers when plans change.
Run a testing roadmap across messaging, offers, segmentation, cadence, and flows; document results and apply learnings to future campaigns.
Maintain list health, consent, suppression rules, and email and SMS sending practices; flag access, data, or integration issues and coordinate resolution.
Document workflows and create repeatable planning, briefing, quality-assurance, and reporting processes.