Lifecycle Marketing Manager

Total Expert•Saint Louis Park, MN

2d•$100,000 - $110,000

About The Position

Total Expert is the purpose-built customer engagement platform trusted by more than 200 financial enterprises. Total Expert unifies data, marketing, sales, and compliance solutions to deliver the perfect customer journey across every financial milestone in any market. Total Expert turns customer insights into actions that increase loyalty and drive growth for modern banks, lenders, and credit unions. As the Lifecycle Marketing Manager, you will join a world-class marketing team and instantly make an impact. You will be responsible for leading the strategy and execution of effective customer marketing programs and campaigns that will fuel the growth objectives for the business, with a primary focus on driving growth and renewals. This role is highly collaborative, and you will partner with customer success, sales, product and channel marketers to develop robust account strategies that merge both online and offline activities to engage and grow Total Expert. You are the perfect fit for this role if you love to innovate, are data-driven, carry a strong sense of curiosity, and have a track record of running effective marketing campaigns and demand generation programs that contribute to pipeline.

Requirements

Bachelorâs degree or equivalent work experience
2+ years of experience setting up, running, and managing demand generation campaigns with a strong emphasis on driving qualified pipeline
Experience working in SaaS, ABM, and B2B marketing
Knowledge of outbound marketing tactics such as paid social, display advertising, email marketing, retargeting, and events
Experience working with marketing automation and CRM platforms such as Hubspot, Salesforce, or Marketo (Hubspot a plus!)
Experience working with third-party validation tools, such as G2 and Scotsman Guide
Strong analytical skills and comfortable making data-backed decisions
Passionate about solving complex problems and pushing the limits of whatâs possible
Solid track record of building relationships and collaborating at all levels of the organization
Ability to work independently, paired with a desire to learn and grow
Adaptability to a high-growth business culture: has a forward-thinking mindset, is resilient, adaptable, and curious
Strong verbal and written communication skills
Strong analytical and problem-solving skills
Willing to travel up to three times a quarter

Nice To Haves

Experience with ABM tools such as AdRoll, 6Sense, or Demandbase
Knowledge of paid and search media platforms (LinkedIn, AdWords, Facebook)
Knowledge of Google Analytics, Ad Manager, Google Display, and paid search (Bing, Google)

Responsibilities

Align to goals, execute industry-specific omnichannel marketing plans on customer accounts, build out strategy, and measure campaign success
Partner with the Sales and Customer teams to build out quarterly focus, managing activities from concept to completion that are designed to proactively support the pipeline, engage and elevate customer accounts
Identify the key user personas in our customer base and obsess over their organizational and personal needs, motivations, and pains, and then design comprehensive marketing programs that serve to address them
Leverage our ABM tools to identify, monitor, and respond to buying intent signals shown by our target market with outbound tactics
Ensure an always-on account strategy to ensure our top target accounts are continuously receiving personalized marketing communications
Report on ABM funnel metrics to show the effectiveness of your marketing activities as it relates to account penetration, account engagement, and pipeline influence
Own the strategy, execution, and budget of customer advocacy programs within the Total Expert annual customer conference (Accelerate), including customer awards program, customer speakers, on-site content creation, and networking activities
Partner with the Senior Lifecycle Manager to drive the strategy for qualified leads and engagement through paidx media â supporting campaign set up through LinkedIn and AdRoll, continually analyzing and monitoring spend and effectiveness across paid channels, managing budget and pacing to ensure we are hitting our key paid media metrics
Assist in the setup and help manage consistent ad campaigns across paid search (Bing, Google), paid social, remarketing (Google Display), and AdRoll
Continuously inform and educate the sales organization as it relates to new and planned marketing activities that will be deployed to their accounts
Build and manage evergreen and nurture campaigns for an always-on brand presence with our customers
Support in-person tradeshows, including advocacy opportunities from events as needed
Partner with the customer success team and communications team to build out marketing communications/processes for activating and engaging advocates within our customer base, working across departments to coordinate customer outreach
Partner with the communication manager, sales, and customer success teams to outreach and secure customer advocates and logos for webinars, speaking, content, media, and PR activities
Build strategy and own external relationships with voice of the customer tools, such as G2 and Scotsman Guide