Lifecycle Marketing Manager | AlterMe | Lehi, UT (in-person preferred, remote US considered)

AlterMe•Lehi, UT

17d•Hybrid

About The Position

AlterMe is hiring a Lifecycle Marketing Manager to build and operate revenue-focused lifecycle programs for its direct-to-consumer health product. The role’s primary goal is generating sales by acquiring DNA customers, converting them into full AlterMe members, recovering leads not closed by advisors, and winning back abandoned carts. A secondary goal is keeping members engaged with their personalized health agent to support retention and additional purchases. The manager will independently identify funnel opportunities, build and optimize customer journeys, write and test copy, edit creative, analyze results, and run experiments. The role uses Braze for segmentation, triggers, journey logic, quality assurance, and launches, and relies on AI to increase the speed and volume of work. The manager will also own the marketing and promotional calendar and coordinate with sales, product, and ecommerce. Once revenue programs are operating effectively, the role will build onboarding and engagement journeys for members. The position is based at AlterMe’s Lehi, Utah headquarters. Onsite or hybrid work in Utah is preferred; remote candidates in the United States may be considered. Remote employees travel to Lehi for offsites and key planning moments.

Requirements

3 to 7 years of experience in lifecycle, CRM, or retention marketing at a DTC, subscription, or ecommerce business.
Ability to describe specific revenue or conversion improvements achieved and explain the actions that drove them.
Expertise with a modern marketing automation platform; Braze is ideal, and Iterable, Customer.io, Klaviyo, or similar platforms are acceptable.
Comfort editing HTML and CSS for email and making basic design changes in Figma.
Ability to self-serve on data; SQL is a plus, and at minimum the candidate can use AI to analyze performance.
Strong performance copywriting skills and genuine curiosity about what motivates people to act.
Comfort with measurable goals and motivation to achieve results.
Growth-oriented approach that seeks unconventional opportunities, not only standard marketing practices.

Nice To Haves

Experience in health, wellness, fitness, or wearables.
Experience marketing to women aged 35 and older.
Experience supporting an inside sales motion, including lead nurturing and no-show recovery.
SMS-first or conversational marketing experience.

Responsibilities

Find and address revenue leaks in the funnel, including improving walkthrough-call booking and show rates, nurturing leads between advisor calls, recovering no-shows, and re-engaging cold pipeline.
Build and optimize abandoned-cart, checkout, and browse-recovery flows for entry products, and encourage buyers to purchase the full system.
Build, configure, quality-check, and launch customer journeys in Braze, including segmentation, triggers, and journey logic.
Write, test, and revise conversion-focused copy informed by sales calls, customer reviews, advisor conversations, and member feedback.
Edit HTML email templates and make basic creative updates, including swapping modules and resizing or reformatting assets in Figma or Canva.
Maintain a weekly testing roadmap covering subject lines, offers, timing, channels, and journey logic; quickly discontinue underperforming tests and scale successful ones.
Use AI for copy variants, customer research synthesis, HTML, analysis, and quality assurance.
Independently obtain missing data and resolve tool or process blockers with the relevant people.
Own the marketing and promotional calendar and align sales, product, and ecommerce teams on planned activity.
Build onboarding and engagement journeys that help members use their daily plan and remain engaged.