Lifecycle Marketing Manager, Campaign Production

Spring Health•New York, NY

2d•Hybrid

About The Position

Spring Health is looking for a Lifecycle Marketing Manager, Campaign Production to support the execution of our member lifecycle marketing programs. This role works within the production engine of the lifecycle team, building and launching campaigns in Iterable, executing customization requests from our B2B customer base, and maintaining high quality across a growing volume of campaign work. This is an individual contributor role that reports to the Director of Lifecycle Marketing and works closely with the Campaign Production Lead. You'll support lifecycle strategy execution, partner with our external agency, and help translate lifecycle strategy into polished, high-performing campaigns. You're detail-oriented, take pride in getting builds right, and stay organized under pressure. This role is ideal for a lifecycle marketer who is energized by hands-on production work and wants to grow their craft in a fast-moving, high-stakes environment.

Requirements

3-5+ years of experience in lifecycle, CRM, or marketing operations with hands-on campaign execution
Experience building in Iterable or a comparable lifecycle platform (Braze, Customer.io); Iterable strongly preferred
Solid grasp of segmentation logic, personalization tokens, and triggered journey fundamentals
Strong attention to detail and comfort managing multiple builds simultaneously
Organized and proactive, surfaces blockers early and closes the loop without being asked
Eager to learn production best practices and grow toward greater ownership over time

Nice To Haves

Experience in B2B SaaS, PLG, or B2B2C environments preferred

Responsibilities

Execute campaign builds in Iterable across ad-hoc sends, multi-step journeys, and triggered programs, working within architectures and frameworks established by the Production Lead
Support the customization queue by building and QA'ing customization requests
Apply segmentation, personalization logic, and conditional content as defined in briefs and templates
Maintain and contribute to QA checklists, ensuring every build is reviewed against a consistent bar before it reaches a member inbox
Support agency-managed work by reviewing outputs and flagging quality or spec concerns for the Lead to address
Document campaign builds, segment logic, and content decisions to support team knowledge and repeatability

Benefits

Health, Dental, Vision benefits start on your first day
Access to One Medical accounts
HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs
Employer sponsored 401(k) match of up to 2%
Yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
Competitive paid time off policies including vacation, sick leave and company holidays
Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents (at 6 months tenure)
Access to Noom, a weight management program
Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
Up to $1,000 Professional Development Reimbursement a year
$200 per year donation matching to support your favorite causes