Campaign & Lifecycle Engagement Manager

BoehringerPRD•Duluth, GA

About The Position

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees. What makes this role exciting: Activate omnichannel engagement strategies through campaigns and lifecycle communications that connect with veterinary professionals and consumers. Work closely with marketing, analytics and omnichannel teams to deliver effective digital engagement initiatives. Translate engagement strategies into operational campaign execution across channels. About the department: Within Commercial Excellence, omnichannel engagement connects digital platforms, communication channels and customer insights to deliver consistent customer experiences. The Campaign & Lifecycle capability focuses on operational campaign activation and lifecycle communications within the engagement ecosystem. Duties & Responsibilities: The Campaign & Lifecycle Marketing Manager supports the operational execution of engagement initiatives across digital channels. Working closely with marketing teams and omnichannel leadership, this role helps ensure that campaigns and lifecycle communications are delivered effectively and consistently across the ecosystem. The role collaborates with International Hubs and Analytics, Data Management and Analytics & Insights teams to monitor campaign performance, identify engagement patterns and support continuous optimization. What you will help build: Effective digital campaigns across engagement channels Lifecycle communication programs supporting customer journeys Marketing automation workflows enabling consistent engagement Campaign performance monitoring and continuous improvement

Requirements

Bachelor’s degree required
5+ years relevant experience
Operational excellence
Attention to detail
Digital fluency
Continuous improvement
Experience in Project management
Optimization mindset
Analytical mindset
Stakeholder management
Adaptability
Collaboration
Communication skills
High learning agility
Resilience in a fast-paced environment
Must be legally authorized to work in the United States without restriction.
Must be willing to take a drug test and post-offer physical (if required).
Must be 18 years of age or older.

Nice To Haves

Advanced degree preferred
Email marketing platforms
Campaign management and execution
Marketing automation tools
Lifecycle communications and engagement programs
Collaboration with analytics teams to interpret campaign performance

Responsibilities

Activate omnichannel engagement strategies through campaigns and lifecycle communications that connect with veterinary professionals and consumers.
Work closely with marketing, analytics and omnichannel teams to deliver effective digital engagement initiatives.
Translate engagement strategies into operational campaign execution across channels.
Support the operational execution of engagement initiatives across digital channels.
Ensure that campaigns and lifecycle communications are delivered effectively and consistently across the ecosystem.
Collaborate with International Hubs and Analytics, Data Management and Analytics & Insights teams to monitor campaign performance, identify engagement patterns and support continuous optimization.
Build effective digital campaigns across engagement channels.
Build lifecycle communication programs supporting customer journeys.
Build marketing automation workflows enabling consistent engagement.
Build campaign performance monitoring and continuous improvement.