Lifecycle & Content Marketing Specialist

Banks Power•Azusa, CA

11d•$31 - $36•Onsite

About The Position

Banks has been engineering automotive performance products since 1958, known for setting records, winning championships, and building engines trusted by the U.S. military. Great marketing at Banks starts with a deep understanding of the customer: their desires, their problems, and the information they need before purchasing. This role seeks a self-directed marketer capable of transforming customer insights into content, campaigns, and customer journeys that drive action. The ideal candidate is someone who is curious about customer behavior, identifies overlooked opportunities, understands product performance differences, and leverages modern AI tools for research, ideation, automation, analysis, writing, and editing.

Requirements

2+ years of marketing experience.
1+ year of serious, hands-on professional AI use.
Experience with lifecycle marketing, email, SMS, CRM, content, or marketing automation.
Strong understanding of customer journeys, segmentation, funnels, and behavioral marketing.
Strong writing and editing skills, or exceptional ability to direct AI and refine its output into polished, persuasive content.
Working knowledge of SEO, keyword research, organic content strategy, GEO, AEO, and LLM optimization.
An analytical mindset, independence, curiosity, organization, and attention to detail.

Nice To Haves

Experience with Attentive, HubSpot, Shopify, WordPress, SEMrush, Google Search Console, Adobe Creative Suite.
Knowledge of how a turbocharger works.

Responsibilities

Own lifecycle marketing strategy from concept through execution and optimization.
Build and manage email and SMS campaigns, automated journeys, funnels, flows, and behavioral triggers.
Segment audiences using website activity, engagement, purchase behavior, and other meaningful signals.
Create abandonment, nurture, post-purchase, re-engagement, and cross-sell programs.
Write persuasive email, SMS, landing-page, and campaign copy.
A/B test messaging, offers, and journeys; measure conversions, revenue, and engagement, and optimize based on results.
Create and optimize content for organic search and product discovery using SEO plus GEO, AEO, and LLM-discovery practices.
Use SEMrush, Google Search Console, and AI tools to uncover search opportunities, content gaps, and customer questions.
Transform product information, engineering data, test results, and existing marketing materials into useful, discoverable content.
Clearly explain product functions, target audiences, differentiators, and the significance of those differences.
Identify and create valuable content that does not currently exist, such as explainers, FAQs, buying guides, and product comparisons, as product knowledge grows.