Lifecycle & Acquisition Manager

Green Cabbage • Marshall Township, PA

9d

About The Position

Reporting into the Senior Director of Growth, as the Lifecycle & Acquisition Manager, you will own two connected pillars of the growth engine: Lifecycle (foundation) — Configure and operate the CRM ecosystem. Build the customer segments and surface the insights that anchor how the team talks to customers and prospects. This is the durable, compounding part of the role and the data source that powers everything downstream. Acquisition (engine) — Run paid campaigns to acquire new users, executing on the messaging the Growth Channel Manager develops from CRM segments and insights. Monitor channel performance and continuously optimize for efficient growth. Your skillset combines strong CRM/lifecycle execution with hands-on paid media operation — using customer data to inform what we say and using paid channels to bring the right people in at the right cost.

Requirements

• 4-7 years in growth, performance, or CRM/lifecycle roles
• Hands-on experience configuring and operating CRM platforms (HubSpot required, Salesforce and others nice to have)
• Hands-on experience running paid campaigns on Google, LinkedIn or programmatic
• Strong analytical skills; comfortable with GA4, attribution, and dashboards (Looker, Tableau)
• Track record of driving measurable improvements in retention, CAC, and conversion
• Strong communication skills — able to translate data and insights into clear briefs for messaging and creative partners
• Process-oriented with strong project management discipline

Nice To Haves

• SQL fluency for CRM segmentation and analysis
• Experience with customer data platforms (CDPs) like Segment or mParticle
• Background in scale-up or high-growth environment
• Experience configuring CRM foundations from scratch or through major platform migrations

Responsibilities

• Configure and maintain the CRM platform (e.g., HubSpot, Salesforce, Braze, Klaviyo) — including setup, integrations, automation, and data hygiene
• Mapping and deploying full-funnel HubSpot Lifecycle Stage automation, incorporating behavioral lead scoring and prospect prioritization
• Run lifecycle campaigns across email, in-app messaging, direct messaging channels and other growth channels
• Build and maintain customer and prospect segments based on CRM data, these segments serve as the anchor that the Growth Channel Manager uses to develop messaging and creative
• Surface insights on what's working and what's not across growth campaign, engagement patterns, high-value segments, churn signals and feed these insights to the Growth Channel Manager to inform messaging strategy
• Maintain CRM as the single source of truth for customer engagement, segmentation, and lifecycle KPIs
• Plan, launch, and optimize paid campaigns across Google, LinkedIn, and programmatic
• Use the messaging developed by the Growth Channel Manager, grounded in CRM segments and insights, to run paid campaigns that acquire qualified leads.
• Manage spend, audience targeting, creative testing, and bidding strategies
• Drive efficient growth, accountable for ROAS, CAC, and payback period
• Monitor performance of acquisition channels continuously — track spend, efficiency, and channel health; flag underperformance early and reallocate budget to highest-return channels
• Continuously test new channels, audiences, and creatives to scale acquisition
• Feed acquisition performance data back into CRM segmentation to refine targeting and segmented audience over time
• Build dashboards covering lifecycle KPIs (retention, LTV, churn) and acquisition KPIs (CAC, ROAS, conversion)
• Own attribution, tracking, and UTM governance
• Deliver weekly and monthly performance reviews to the Sr. Growth Director
• Run structured A/B tests across CRM journeys, paid creative, audiences, and landing pages
• Maintain an experimentation backlog with clear hypotheses, results, and learnings
• Translate data and experiment results into actionable recommendations across the funnel — applying lifecycle insights to make acquisition smarter, and vice versa

Benefits

• We are an Equal Opportunity Employer and make employment decisions based on merit, qualifications, and business needs. We prohibit discrimination and harassment of any kind based on race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other protected characteristic under federal, state, or local law.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed