Licensing Manager

Life is Good•Boston, MA

2d•Hybrid

About The Position

The Licensing Manager at Life is Good is responsible for extending the brand's reach and mission into the world by connecting with the right partners in the right categories. This role involves building relationships, managing details, and ensuring mutual growth for both the company and its licensing partners. The manager acts as the connective tissue between Life is Good and its licensing partners, aiming to delight existing customers and introduce new ones to the brand.

Requirements

Experience in brand licensing, including licensed-in property management and licensed-out partner management.
Experience with consumer products, with exposure to the apparel industry.
Managed product approval workflows using licensing software.
Worked with PLM systems for item setup and costing.
Proficiency in Excel and PowerPoint and comfortable with project management tools.
Worked with Adobe Illustrator and can handle and edit artwork files.
Experience preparing presentations and presenting to varied audiences.
Successfully integrated AI into daily workflows.
Ability to build lasting relationships, move through ambiguity, and communicate with clarity and intention.
Ability to take ownership, run with tasks, and keep multiple complex workstreams moving simultaneously.
Ability to give and receive feedback openly and constructively.
Ability to bring the Life is Good mission into operations with genuine optimism.
Leverage AI to work through complexity faster, draft partner communications, organize data, and build plans.
Leverage AI to keep reporting and tracking sharp, turning raw numbers into clear, actionable insights.
Stay curious about emerging tools, experiment with what's useful, and share what's working with the team.

Responsibilities

Serve as the primary contact for 6-8 Life is Good licensees, deeply understanding their business and ensuring they have the necessary support to meet revenue goals.
Act as the lead team member and primary point of contact for all properties Life is Good licenses in, including partnerships with brands like Dr. Seuss, Rudolph, NASA, and Airstream.
Manage incoming product samples from all licensing partners, maintaining an organized sample inventory and ensuring availability for internal reviews and photography.
Track sales and royalties across the licensed product portfolio and maintain accurate executive reports, working with partners on rolling forecasts.
Drive cross-functional coordination with Finance, Legal, Marketing, Product, Wholesale, and eCommerce to provide partners with timely support.
Develop and maintain detailed product launch calendars for inbound licensing collections, facilitating internal meetings to ensure clear communication and on-track deadlines.
Lead the process of purchasing licensed products for resale through Life is Good selling channels when applicable.
Partner with Marketing to keep sell-in materials, such as Brand Decks and Brand Videos, optimized and current.
Organize and maintain all partnership assets, creative files, contracts, and approvals to ensure accessibility and accuracy.
Track eCommerce sales and wholesale bookings of licensed product and maintain executive reports, ensuring partners have appropriate access to best-selling graphics.
Develop and oversee a quarterly Licensee Newsletter to keep partners connected.
Build and deliver presentations for key moments, including Sales Meetings and Quarterly Family Meetings.