Licensing Manager

Stellantis • Auburn Hills, MI

1d

About The Position

Manage global licensing programs for Chrysler, Dodge, Jeep, Ram, and Mopar trademarks, primarily in the replica and gaming categories. Drive royalty revenue through the production and sale of branded consumer products. This role involves sales forecasting, budget responsibility, and partnering with agencies to expand the global footprint. You will work with brand teams to develop products supporting vehicle actions, collaborate with marketing, product planning, and design for future initiatives, and develop brand partnerships through licensing and merchandise activations. The position requires pitching proposals to brand leadership, building relationships with key licensees, governing internal compliance, and managing the licensing deal memo and agreement execution process. Additionally, you will own the brand protection program, manage defense against counterfeit products globally, and review/approve licensee projects from concept to launch. Ongoing benchmarking and trend analysis are also key components of this role, along with ad-hoc requests as needed.

Requirements

• Bachelor's degree in Marketing, Communications or Business Administration
• Minimum 5 years of business or brand marketing experience
• Excellent oral and written communication skills
• Power point presentation proficiency
• Ability to work well with a team and agencies
• Detail oriented with strong organizational skills
• Familiarity with database management

Nice To Haves

• Automotive experience
• Replica, toy, or gaming knowledge
• Previous licensing experience

Responsibilities

• Manage global licensing programs for Chrysler, Dodge, Jeep, Ram, and Mopar trademarks
• Drive royalty revenue through the production and sale of branded consumer products
• Sales forecasting and budget responsibility
• Partner with agencies to develop strategies identifying opportunities to expand global footprint
• Work with brand teams to develop products in support of vehicle product actions
• Collaborate with brand marketing, product planning, and design to support future brand initiatives
• Develop and expand brand partnerships through licensing and merchandise activations
• Pitch proposals into brand leadership for approval, based on best-in-class quality and most favorable commercial terms
• Build relationships with key licensees to bring licensed products to the retail market
• Govern internal compliance and approval process for licensing agreements through cross-functional partners including Operations, Finance and Legal
• Maintain tracking on various steps through the licensing deal memo and agreement execution process for all deals
• Own the brand protection program managing the defense against counterfeit products globally
• Review and approve licensee projects from concept through launch including product development, packaging, and marketing assets
• Ongoing benchmarking and trend analysis to ensure in-market relevance
• Ad-hoc requests as needed

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level