Licensing Brand Director

Earthbound BrandsNew York, NY

About The Position

The Brand Director serves as the primary liaison between the brand team and clients, leading a team that may include Brand Managers, Product Managers, and Product Associates to support licensing initiatives across a client portfolio. In collaboration with sales counterparts and VPs, the Director is responsible for developing and executing effective brand expansion and prospecting strategies, cultivating strong, trusted relationships with clients and licensees, and efficiently managing the client portfolio. This role involves overseeing the day-to-day management of Brand Managers, Product Managers, and Product Associates, including onboarding, mentoring, and providing feedback to foster their growth and development. The Director is also responsible for fostering trusted teamwork cross-functionally, with management, and with junior employees, emphasizing communication, collaboration, empowerment, and inclusion.

Requirements

  • Bachelor’s Degree
  • 10+ years of experience in brand and client management
  • Focus on relationship building and nurturing plus creative problem solving
  • 3+ years of team management experience
  • Demonstrated ability to think creatively and strategically
  • Excellent presentation skills and communication skills
  • Excellent relationship building skills
  • Strong understanding of client and licensee relationship and processes
  • Ability to develop and execute effective brand strategies
  • Ability to travel within the US and Overseas.

Responsibilities

  • Relationship holder of senior level brand relationship in partnership with VP and support from team
  • Oversee onboarding of new clients and build strong relationships, understanding their needs and objectives with support from Brand Manger.
  • Responsible for ensuring brand managers adhere to strategy for clients and set quarterly goals for product pitch and growth efforts by licensees.
  • Establish a QBR schedule for internal leadership and clients for each brand.
  • Identify challenges and proactively bring innovative solutions to the VP of Brand and Product.
  • Support the sales team and leadership in the development of overall strategy.
  • Contribute to budget planning and financial forecasting in collaboration with the sales team.
  • Support new business development initiatives, including developing initial strategies and proposals
  • Attend key meetings and meet with senior licensee and client partners.
  • Support the development and execution of strategies for trade shows.
  • Attend key meetings as needed to represent our brand and strengthen relationships.
  • Identify opportunities for process improvements within the team.
  • Develop innovative solutions to enhance productivity and effectiveness.
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