Brand Director

Holistic Industries

1d • Remote

About The Position

We’re looking for a Brand Director to shape and lead our brand strategy, bringing our story to life in a way that connects us with our audience and stands out in the market. This role will own our brand identity, lead impactful campaigns, and partner across teams to ensure a consistent and compelling brand experience everywhere we show up.

Requirements

• Proven experience leading brand strategy and executing campaigns
• Strong understanding of brand positioning, storytelling, and customer engagement
• Ability to influence and collaborate across teams and stakeholders
• Data-driven mindset with a focus on results and continuous improvement
• Strong project management and organizational skills
• Comfortable balancing big-picture strategy with day-to-day execution

Responsibilities

• Shape and continuously evolve the company’s overall brand strategy and positioning, ensuring alignment with business goals.
• Define and clearly communicate our brand identity with target audiences.
• Champion a consistent, high-quality brand experience across all channels and customer touchpoints.
• Lead the development and execution of integrated marketing and promotional campaigns.
• Partner cross-functionally with Sales, Product, and Operations to drive alignment and ensure the brand vision brought to life.
• Leverage market research, customer insights, and competitive analysis to inform strategy, identify opportunities, and keep the brand relevant in a dynamic landscape
• Manage the brand budget and metrics, establishing KPIs, tracking results, and optimizing efforts to drive measurable impact.

Benefits

• Holistic Industries offers a comprehensive benefits package, including competitive base pay, medical, dental, and vision coverage.
• We also offer a team member discount in our stores, a Health Savings Account, pet insurance, and a 401(K) with a company match.
• Additional benefits include company-paid short term and long-term disability, life and AD&D insurance and mental health and urgent care services.
• Team Members can also take advantage of our referral program and generous paid time off (PTO).

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 101-250 employees