Brand Director

Rain Media/Organics Ocean•Scottsdale, AZ

3d•$120,000 - $145,000•Remote

About The Position

Are You a Brand Builder Who Knows How to Turn Products Into the Most Trusted Name in the Category? If you instinctively see the gap between what a brand says and what customers actually feel, obsess over trust signals and storytelling systems, and know how to turn a brand into measurable conversion, loyalty, and long-term enterprise value, this role is for you. At Organics Ocean, we’re looking for a Brand Director who will build and scale the strategic brand function from the ground up inside a fast-growing DTC consumables business. This role sits at the intersection of brand strategy, revenue-driving storytelling, customer trust, authority systems, creative guardrails, organic social evolution, and conversion-focused messaging. You will define how the market experiences our brand across every customer touchpoint, from hero product positioning, launch narratives, organic social, and trust-building authority systems. This is a high-ownership builder role, responsible for creating the frameworks, systems, rhythms, and cross-functional guardrails that allow brands to become a measurable lever for: conversion retention audience loyalty repeat purchase long-term trust You will own the strategy, architecture, and rollout of the brand operating system, partnering closely with Growth, Creative, Lifecycle, and Performance teams to ensure every customer-facing message reinforces who we are and why customers should trust us. This is a hands-on, outcomes-driven leadership role. If you’re looking for a brand stewardship role inside a mature system—or a purely advisory, consultant-style position—this will not be the right fit. This is a rare opportunity to build the brand function, systems, operating rhythms, and 12-month roadmap from zero inside a scaling company. We are specifically looking for a proven DTC operator who has built a brand function from zero inside a fast-scaling consumables company. Who we are: Organics Ocean Organics Ocean is a premium direct-to-consumer supplement brand helping people take control of their health through science-backed, clean, and highly effective products. We are building more than a supplement company—we are building a trusted wellness brand rooted in education, transparency, and long-term customer trust. This is a high-growth environment where things do not stay static. We test, optimize, iterate, and innovate quickly, and we are looking for people who thrive in a culture built on ownership, accountability, and continuous improvement. Our team is made up of high-performing operators who care deeply about their craft, move with urgency, and take pride in building something bigger than themselves. Roles and expectations are clear, feedback is direct, and strong ideas are encouraged regardless of title.The environment is collaborative and low ego, but the standards are high. We move fast, hold a high bar, and believe this next stage of growth will only be achieved by A-players who are energized by building in ambiguity and raising the standard every day.

Requirements

7+ years in DTC eCommerce brand leadership
Strong experience in consumables, wellness, food/beverage, beauty, or subscription-heavy brands
Proven ability to build a brand function from zero inside early-stage ambiguity
Strong cross-functional influence with Growth and Performance teams
Strong data fluency tied to CVR, LTV, retention, and trust metrics
Experience turning brand into measurable business outcomes
Experience building trust systems that influence conversion
Willingness to work US time zones, regardless of geographic location.
Access to a computer
Reliable internet connection
Reliable and distraction-free work environment
Limited travel for quarterly brand offsites, ideation workshops, and leadership working sessions

Nice To Haves

Experience in consumables-adjacent verticals such as wellness, beverage, beauty, food, or subscription brands
Experience leading in-person ideation workshops or brand offsites
Experience building a beloved social brand persona
You are a builder-operator, not a slide-deck consultant
You thrive in ambiguity, embed deeply with cross-functional teams, and translate strategy into systems teams can execute
Comfortable in a blank-slate environment where systems must be created, not inherited

Responsibilities

Brand Strategy & Architecture
Build the 12-month brand roadmap
Define voice, positioning, trust signals, and messaging hierarchy
Create scalable brand systems and creative guardrails
Translate brand strategy into executable frameworks
Establish brand rituals, planning cadences, and ideation workshops
Revenue-Driving Storytelling
Partner with Growth, Lifecycle, and Performance teams
Improve trust-based messaging that supports CVR, AOV, subscription retention, and repeat purchase
Guide launch storytelling for hero SKUs, bundles, and subscriptions
Ensure messaging frameworks improve customer education and confidence
Creative & Copy Guardrails
Partner closely with copywriters and creative teams
Establish messaging frameworks and freedom within guardrails
Ensure consistency across landing pages, PDPs, ads, email, SMS, advertorials, and education funnels
Create clear strategic direction while enabling creative autonomy
Brand-Led Organic Social Ecosystem
Define the organic social brand persona and authority system
Build educational, trust-building, and fan-generating content strategy
Partner with creative and growth teams to turn social into a top-of-funnel trust engine
Create platform-native storytelling systems that reinforce brand identity
Grow newsletter and audience ecosystem entry points through social storytelling
Trust & Authority Systems
Develop authority-led brand initiatives that improve trust and conversion
Build frameworks around expert voices, educational proof points, credibility assets, and customer reassurance
Translate trust signals into scalable messaging systems across paid, lifecycle, PDP, retention, and social
Partner with doctors, athletes, experts, or authority figures as trust multipliers where relevant
Cross-Functional Leadership
Partner closely with:
Growth
Performance Marketing
Creative
Copy
Subscription & Retention
Product Education
Founder voice / executive storytelling
Future VP Marketing & E-commerce