Director, Brand Marketing

Known•New York, NY

1d•Hybrid

About The Position

The Director of Brand Marketing is a senior leader and trusted advisor — both a big-picture thinker and a hands-on collaborator. You’ll lead strategic vision and execution across a range of client engagements while driving new business opportunities. A seasoned expert in your craft, you’ll scale your thinking across teams and serve as a strategic partner to colleagues and clients alike. For this position, you’ll be partially dedicated to servicing a new client in the healthcare space - category experience is strongly preferred.

Requirements

8+ years of experience in brand, communications, or marketing strategy (agency or brand-side), healthcare experience strongly preferred
Empathy, intellectual curiosity, and an inclination towards action.
Proven experience developing and presenting high-impact brand strategies and narratives.
Strong record of participation in or leadership of new business efforts.
Mastery of research synthesis, strategic storytelling, and cross-functional collaboration.
Exceptional writing, communication, and presentation skills.
NYC-based with hybrid in-office collaboration (3 days per week).

Responsibilities

Lead strategy managers and analysts through project vision-setting and deliverable execution, serving as a thought partner and sounding board.
Help teams gather and synthesize data, cultural trends, and industry insights to uncover unexpected audience behaviors and market opportunities that drive meaningful results.
Own the development and stewardship of sharp strategic narratives anchored in data-driven analysis, deep brand knowledge, and actionable insight.
Lead integrated and brand-focused new business opportunities, decoding RFPs, shaping strategic recommendations, developing pitch positioning, and partnering with creative leaders to craft winning stories.
Drive innovation in how we work — from applying proprietary AI and analytics tools to evolving how brand strategy integrates across practice areas.
Build trusted partnerships with clients, deeply understanding their challenges, ambitions, and business context, and ultimately driving account growth
Manage a portfolio of clients simultaneously, ensuring high-quality work and healthy team dynamics across all engagements.
Identify and own workstreams related to improving team operations, client/project management, and cross-team collaboration.
Contribute to developing agency and discipline thought leadership narratives that showcase and amplify our ideas, capabilities, and product innovation.