Director, Brand

Athletics - Business Operations•Las Vegas, NV

16h•Onsite

About The Position

The Director, Brand manages the organization’s brand strategy and positioning across all fan-facing platforms. This role ensures the team’s brand identity, voice, and messaging remain consistent and aligned with business objectives. Reporting to the Senior Director, Marketing, the Director, Brand serves as the internal steward of the brand across departments and partners, working closely with the creative team to translate brand strategy into campaigns and fan experiences.

Requirements

8+ years of experience in brand strategy, marketing, or brand management, ideally in sports, entertainment, or consumer-facing industries
Demonstrated experience leveraging research, data, and analytics to inform brand strategy and drive business decisions
Willing and able to work a non-traditional schedule, including nights, weekends, and holidays
Proven ability to develop and execute brand positioning, messaging frameworks, and integrated campaigns
Experience partnering cross-functionally with marketing, communications, partnerships, and sales teams
Experience collaborating with external agencies
Strong track record of using brand strategy to support revenue-driving initiatives (ticket sales, premium, partnerships, or consumer products)
Strong creative leadership capability, with experience briefing, guiding, and providing strategic direction to internal and external creative teams - ensuring high-quality output without direct design ownership
Excellent communication and presentation skills, with the ability to influence and align teams around a clear brand vision
Willing and able to occasionally travel
Comfortable operating in a fast-paced environment

Responsibilities

Execute the organization’s brand strategy in alignment with marketing and business goals.
Maintain brand standards, messaging frameworks, and guidelines for internal teams and external partners.
Serve as the internal point person for brand consistency across marketing, communications, partnerships, merchandise, and fan engagement initiatives.
Ensure the brand reflects the team’s identity, values, and long-term vision.
Partner with the Senior Director, Marketing to develop integrated marketing campaigns supporting ticket sales, premium seating, group sales, and fan engagement.
Collaborate with the creative team to translate brand strategy into creative concepts and campaign execution.
Help develop signature moments, traditions, and thematic elements that strengthen the brand.
Work closely with ticketing, partnerships, communications, and community engagement teams to ensure brand alignment across initiatives.
Provide brand guidance for sponsorship activations, promotions, and fan-facing programs.
Use fan research, engagement data, and market insights to refine brand positioning and messaging.
Monitor industry trends and fan behavior to ensure the brand remains relevant and differentiated.
Other duties as assigned.