Licensed Optician - General Manager

National Vision•Fredericksburg, VA

5d•$58,240 - $75,433

About The Position

America’s Best, part of National Vision, is seeking a General Manager to lead the store’s operations, sales, and profitability. The General Manager oversees financial performance, team leadership, merchandising, training, and patient care, and creates a positive, high-energy environment where exceptional service and teamwork thrive. The role also involves partnering with the Doctor to support high-quality patient care and maintaining store, facility, quality, safety, and service standards.

Requirements

At least 5 years of retail experience.
ABO and NCLE certification.
Ability to lead, coach, and build strong associate relationships.
Strong communication, organization, and problem-solving skills.
Passion for exceptional customer service and driving sales.
Solid understanding of store operations and business performance.

Nice To Haves

Supervising experience.
Knowledge of the optical industry.
Bachelor’s degree or equivalent experience.

Responsibilities

Oversee daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcement of company policies.
Lead, train, and develop associates through coaching, feedback, and growth opportunities.
Monitor store performance and guide associates in delivering strong customer and patient experiences.
Partner with the Doctor to ensure patients receive a high level of care.
Conduct store audits and uphold quality, merchandising, and service standards.
Communicate with the District Manager and provide accurate reporting.
Ensure the store and facility meet corporate and safety standards.
Execute marketing, merchandising, and promotional initiatives according to brand standards.
Manage budgets, supplies, and inventory to meet financial goals.
Recruit, hire, and retain associates, and create schedules based on business needs and store traffic.
Coach the team toward sales and service excellence.
Provide timely feedback and performance evaluations and address issues proactively.
Ensure compliance with company policies and maintain accurate associate files and records.