Licensed Optician - General Manager

National Vision•Cleveland, TN

About The Position

The General Manager is responsible for the overall success, sales, and profitability of the store. The role oversees store operations, financial performance, team leadership, merchandising, training, and patient care, while fostering a positive, high-energy environment focused on exceptional service and teamwork. The General Manager partners with the Doctor to ensure patients receive a high level of care and communicates with the District Manager about store performance.

Requirements

At least 5 years of retail experience.
ABO and NCLE certification.
Proven ability to lead, coach, and build strong associate relationships.
Strong communication, organization, and problem-solving skills.
Passion for exceptional customer service and driving sales.
Solid understanding of store operations and business performance.

Nice To Haves

Supervisory experience preferred.
Knowledge of the optical industry preferred.
Bachelor’s degree or equivalent experience preferred.

Responsibilities

Oversee daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcement of company policies.
Lead, train, and develop associates through coaching, feedback, and growth opportunities.
Monitor store performance and guide associates in delivering positive customer and patient experiences.
Partner with the Doctor to support high-quality patient care.
Conduct store audits and uphold quality, merchandising, and service standards.
Maintain open communication with the District Manager and provide accurate reporting.
Ensure the store and facility meet corporate and safety standards.
Execute marketing, merchandising, and promotional initiatives according to brand standards.
Manage budgets, supplies, and inventory to meet financial goals.
Recruit, hire, and retain talent; create schedules based on business needs and store traffic.
Coach the team toward sales and service excellence by leading by example.
Provide timely feedback and performance evaluations, and address issues proactively.
Ensure compliance with company policies and maintain accurate associate files and records.