Legal Marketing Strategy Director, Government & Risk

Thomson Reuters•Frisco, TX

2d•$137,200 - $254,800•Hybrid

About The Position

We are seeking an experienced, digitally savvy, and data-driven leader for a Legal Marketing Strategy Director, Government & Risk role to drive robust and integrated marketing demand generation strategies for the Government Legal & Risk markets. This is a strategic and cross-functional leadership role who works closely with the segment President, General Managers and sales leadership as well as across multiple marketing capabilities. This role requires strong experimentation, innovation and cross-functional leadership, and requires a self-motivated individual with strong analytical background and communication skills.

Requirements

Must be based in the United States
8+ years of experience in demand gen, digital marketing, or growth marketing, with deep understanding of marketing frameworks and channel mix activation
Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization
Proven ability to develop and implement demand gen strategies and campaigns
Strong analytical skills with experience in forecasting, measuring, and reporting on marketing metrics
Excellent collaboration and communication skills with ability to work with cross-functional teams

Nice To Haves

ABM and Government industry-specific experience a plus; deep understanding of modern demand generation technologies, platforms and systems

Responsibilities

Deeply understand the Government segments’ go-to-market strategies, insights, personas, customer segmentation, competitive intelligence to translate business goals into marketing strategies.
Partner closely across the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content and effective translation into demand gen programs and activities.
Own creation, planning and activation of innovative marketing strategies for the Gov Legal and Gov Risk segments, with strong focus on transforming and optimizing digital channels, partnering closely with sales, demand gen and product marketing groups to build and align on upfront strategy and prioritization
Forecast, measure, analyze and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue and demand funnel velocity.
Delivery of effective marketing strategies to fuel sales funnel and build pipeline, from marketing qualified lead to closed sale
Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.
Consistently monitor performance data of assigned sub-segment; Derive insight and action items to leadership team and key stakeholders throughout the business.

Benefits

Flexible hybrid working environment (2-3 days a week in the office depending on the role)
Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities
Work from anywhere for up to 8 weeks per year
Career Development and Growth opportunities
Grow My Way programming
Skills-first approach
Flexible vacation
Two company-wide Mental Health Days off
Access to the Headspace app
Retirement savings
Tuition reimbursement
Employee incentive programs
Resources for mental, physical, and financial wellbeing
Two paid volunteer days off annually
Opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives
Market competitive health, dental, vision, disability, and life insurance programs
Competitive 401k plan with company match
Competitive vacation, sick and safe paid time off
Paid holidays (including two company mental health days off)
Parental leave
Sabbatical leave
Optional hospital, accident and sickness insurance paid 100% by the employee
Optional life and AD&D insurance paid 100% by the employee
Flexible Spending and Health Savings Accounts
Fitness reimbursement
Access to Employee Assistance Program
Group Legal Identity Theft Protection benefit paid 100% by employee
Access to 529 Plan
Commuter benefits
Adoption & Surrogacy Assistance
Access to Employee Stock Purchase Plan
Annual Bonus based on a combination of enterprise and individual performance