Lead UX Researcher

AT&T•Dallas, TX
•$143,800 - $215,800•Onsite

About The Position

The Lead UX Researcher plans and executes mixed-methods research throughout the product lifecycle, combining qualitative and quantitative approaches to uncover customer needs, evaluate experiences, and inform product and design decisions. The role partners with design, product, and business stakeholders to translate research into actionable insights, shape experience strategy, and support service design across complex customer journeys. As a strategic partner, the Lead UX Researcher helps define and create products across multiple domains and supports end-to-end service design to guide what is built and how experiences are designed. The position develops research plans and methodologies, analyzes complex data, identifies patterns and actionable insights, and presents findings and recommendations to senior stakeholders. It collaborates with designers, product managers, and developers to integrate research into design and development, and creates personas, journey maps, insight briefs, affinity diagrams, usability reports, frameworks, and service blueprints. The role also improves research methods, maintains a repository of findings, tracks relevant UX research methods and industry trends, and champions ethical, effective, user-centered design. This is a full-time, onsite role in Dallas, Texas, performed at the designated work location five days per week. No relocation is offered. The role has 40 weekly hours and regular time type.

Requirements

  • Senior UX research experience with demonstrated impact across the product lifecycle.
  • At least 5 years of related experience.
  • Expertise in qualitative and quantitative research methods.
  • Ability to select appropriate research depth and scope and integrate multiple forms of evidence to inform product and design decisions.
  • Strong communication skills and the ability to translate research findings into clear, digestible formats and product recommendations.
  • Ability to confidently advocate for research-informed product decisions.
  • Ability to synthesize service experiences into visual frameworks incorporating insights and hypotheses.
  • Ability to identify and track metrics and trends tied to company and product goals.
  • Bachelor’s degree (BS/BA) desired.

Nice To Haves

  • Bachelor’s degree (BS/BA) desired.

Responsibilities

  • Develop and implement research plans and methodologies to inform high-level design and product decisions.
  • Plan and execute qualitative and quantitative research across the product lifecycle, including discovery, generative research, surveys, behavioral data analysis, and usability testing.
  • Analyze complex research data to identify patterns, trends, and actionable insights.
  • Compile findings into strategic reports and presentations and communicate recommendations to senior stakeholders.
  • Collaborate with designers, product managers, developers, and other cross-functional stakeholders to integrate research into design and development.
  • Influence strategic decisions through research insights and perspectives.
  • Create user personas and research artifacts, including insight briefs, journey maps, affinity diagrams, and usability reports.
  • Translate insights into frameworks, journey maps, and service blueprints to align stakeholders and guide service design.
  • Identify and track metrics and trends tied to company and product goals, and align research needs with product and business priorities.
  • Synthesize insights and facilitate activities that engage and align stakeholders.
  • Continuously improve research methods and processes, maintain a repository of research findings, and stay current with UX research methodologies, tools, and industry trends.
  • Champion user-centered design principles and ensure ethical and effective research practices.
  • Advocate for product recommendations, including what should and should not be included in product releases.

Benefits

  • Medical, dental, and vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid time off and holidays, including at least 23 vacation days per year and 9 company-designated holidays, based on date of hire
  • Paid parental leave
  • Paid caregiver leave
  • Additional sick leave may be available beyond what state and local law require; it is unprotected
  • Adoption reimbursement
  • Short-term and long-term disability benefits
  • Life and accidental death insurance
  • Supplemental benefits, including critical illness, accident, hospital indemnity, and group legal programs
  • Employee Assistance Programs (EAP)
  • Employee wellness programs
  • Employee discounts of up to 50% on eligible AT&T mobility plans and accessories, AT&T internet and fiber where available, and AT&T phone
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