Lead UX Designer - Inspire & Motivate

Target • Minneapolis, MN

9d • $132,000 - $238,000 • Hybrid

About The Position

As a Lead Product Designer on Target’s guest-facing Inspire & Motivate team, you will shape how guests discover, get inspired, and shop across Target’s web, mobile web, and native apps. The team owns discovery experiences such as the Homepage and Category pages and partners closely with Merchandising, Marketing, Product, and Engineering.

The role will help move content presentation from static pages toward a dynamic, adaptive model. You will set the vision and strategy for content presentation as Homepage, Category, and other experiences evolve, bringing efforts together under a unified strategy. You will design experiences in which content is assembled and personalized in real time, model how designers use AI to explore and prototype, and establish governance, principles, and guardrails so experiences remain on brand, trustworthy, and guest-centered.

As a Lead on Target UX, you will drive product development and ensure designs align with guest needs, business objectives, and technical feasibility. The role operates in a Hybrid/Flex for Your Day arrangement, with work performed both onsite at the assigned Target HQ MN location and virtually according to role, team, and task needs. Work duties cannot be performed outside the country of the primary work location unless otherwise prescribed by Target.

Requirements

• 7+ years of experience as a product designer.
• A strong portfolio showcasing successful product design work.
• Hands-on fluency with AI in design practice, including AI tools for ideation, prototyping, and content exploration, and a point of view on responsible AI-powered experiences.
• Expert skills in UX and product design, structuring and planning work, and owning the design process.
• Advanced proficiency in product design and prototyping tools such as Figma, including AI-assisted and code-based prototyping.
• Advanced strategic problem-solving, systems thinking, and collaboration skills.
• Proven ability to use data and insights to set direction and communicate an approach.
• Ability to balance near-term solutions with a long-term vision.
• Expertise in communicating how design connects to, serves, and improves business outcomes.
• Growth mindset and curiosity as tools and technology evolve.
• The ability to operate in a Hybrid/Flex for Your Day arrangement, working onsite at the assigned Target HQ MN location and virtually as role, team, and tasks require.

Responsibilities

• Set the vision and strategy for future content presentation across Homepage, Category, and other experiences, influencing investment, partnerships, and the balance between new work and iteration.
• Design dynamic, adaptive experiences where content is assembled, sequenced, and personalized in real time based on guest context and business goals.
• Establish governance, design principles, and guardrails for dynamic and AI-driven content so experiences remain on brand, accessible, trustworthy, and consistent at scale.
• Identify and pursue user-centered outcomes within and across products.
• Facilitate multiple cross-functional working teams and collaborate across design and product teams.
• Integrate AI into the design practice to accelerate exploration, prototyping, and content variation, and help shape responsible AI adoption across the broader team.
• Create design deliverables appropriate to each phase of the process, including journey maps, system models, wireframes, user flows, UI design, and prototypes.
• Guide the design process and mentor junior designers.
• Use qualitative and quantitative research, experimentation, and performance data to inform and evolve the system.
• Maintain a high standard of design craft, including accessibility, user research, information architecture, interaction design, and visual design.
• Advance a human-centered culture within UX, product, and engineering teams.
• Build relationships that enable the design vision in service of the guest experience and Target as a whole.
• Drive product development and ensure designs align with guest needs, business objectives, and technical feasibility.

Benefits

• Eligible team members and dependents may receive comprehensive health benefits and programs, which may include medical, vision, dental, and life insurance.
• 401(k).
• Employee discount.
• Short-term disability.
• Long-term disability.
• Paid sick leave.
• Paid national holidays.
• Paid vacation.
• Financial, education, and well-being benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed