Lead UX Designer - Inspire & Motivate

Target • Minneapolis, MN

8d • Hybrid

About The Position

As a Lead Product Designer on Target’s guest-facing Inspire & Motivate team, you will shape how guests discover, get inspired, and shop across Target’s web, mobile web, and native apps. The team owns discovery experiences such as the Homepage and Category pages and partners closely with Merchandising, Marketing, Product, and Engineering. The role will help shift content presentation from static pages to a dynamic, adaptive model, setting the vision and strategy for how content evolves across Homepage, Category, and beyond. You will design experiences where content is assembled and personalized in real time, model the use of AI in design exploration and prototyping, and establish principles and guardrails that keep experiences on brand, trustworthy, and guest centered.

As a Lead on Target UX, you will drive product development and ensure designs align with guest needs, business objectives, and technical feasibility. You will guide design work and mentor junior designers, use research and performance data to evolve the system, and promote human-centered practice across UX, Product, and Engineering. The position follows a Hybrid/Flex for Your Day arrangement: work is performed both onsite at the assigned Target HQ Minnesota location and virtually, depending on role, team, and daily tasks. Work duties cannot be performed outside the country of the primary work location unless otherwise prescribed by Target.

Requirements

• 7+ years of experience as a product designer.
• A strong portfolio showcasing successful product design work.
• Expert skills in UX and product design, structuring and planning work, and owning the design process.
• Hands-on fluency with AI in design practice, including AI tools for ideation, prototyping, and content exploration, and a point of view on responsible AI-powered experiences.
• Advanced proficiency in product design and prototyping tools such as Figma, including AI-assisted and code-based prototyping.
• Advanced strategic problem-solving, systems-thinking, and collaboration skills.
• Proven ability to use data and insights to set direction and communicate an approach.
• Expert ability to communicate how design connects to, serves, and improves business outcomes.
• Ability to balance near-term solutions with long-term vision.
• Growth mindset and curiosity as tools and technology evolve.
• Ability to energize teams and partners, build momentum around a vision, and turn ambiguity into clear direction.
• Ability to design scalable frameworks, patterns, and rules rather than only individual screens.

Responsibilities

• Set the vision and strategy for future content presentation across Homepage, Category, and beyond, influencing investment, partnerships, and the balance of new work versus iteration.
• Design dynamic, adaptive experiences where content is assembled, sequenced, and personalized in real time based on guest context and business goals.
• Establish governance, design principles, and guardrails for dynamic and AI-driven content to keep experiences on brand, accessible, trustworthy, and consistent at scale.
• Identify and pursue user-centric outcomes within and across products.
• Facilitate multiple cross-functional working teams and collaborate across design and product teams.
• Integrate AI into the design practice to accelerate exploration, prototyping, and content variation, and help shape responsible AI adoption across the broader team.
• Create phase-appropriate design deliverables, including journey maps, system models, wireframes, user flows, UI designs, and prototypes.
• Guide the design process and mentor junior designers.
• Investigate with qualitative and quantitative research methods and use experimentation and performance data to inform and evolve the system.
• Maintain a high standard of design craft, including accessibility, user research, information architecture, interaction design, and visual design.
• Advance human-centered practice within UX, Product, and Engineering teams.
• Build relationships that enable the design vision in service of the guest experience and Target as a whole.

Benefits

• Eligible team members and dependents may receive comprehensive health benefits and programs, which may include medical, vision, dental, and life insurance.
• 401(k).
• Employee discount.
• Short-term disability.
• Long-term disability.
• Paid sick leave.
• Paid national holidays.
• Paid vacation.
• Financial, education, and well-being benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed