Lead Social Media Strategist

Mod Op • Philadelphia, PA

50d

About The Position

We are a forward-thinking advertising agency looking for a unicorn. A Lead Social Media Strategist who can seamlessly integrate the medium, the message, and the technology to create groundbreaking work. You will be a lead in pitches, a mentor to our teams, and the person who helps clients measure what actually matters in the social space today. You love the variety of working on iconic and startup brands alike, and you thrive on the adrenaline of seeing your strategies go out into the world and shift culture in real-time. Make us smarter. Show us the future. Help us win.

Requirements

• Love of socially-native big ideas: You don't just put TV spots on TikTok; you think in trends, sounds, and community behaviors.
• Can capture an audience, with insight, storytelling and a dash of showbiz: You come to collaborate, guide, co-create and lead, all with an eye on inspiring relationships with clients, prospective clients and colleagues that never get old.
• Algorithmic and Platform Fluency: You understand the major platforms inside and out—not just how to post, but how their algorithms actually serve content to audiences.
• Data Storytelling: You can synthesize complex social data, social listening tools, and cultural signals into actionable insights that tell a compelling story to the C-suite.
• Believes in “We” before “I”: You are a collaborator who elevates everyone in the room.
• Thinks fast on feet (and typing fingers): You can navigate the speed of internet culture without breaking a sweat.
• Endurance, resilience, and unstoppable optimism: The internet is chaotic; you bring the calm and the vision.

Nice To Haves

• Prior senior agency experience: You know how the machine works and how to break the rules effectively.
• Creator economy expertise: A deep understanding of how to build strategies that integrate influencers and creators natively.
• Advanced paid social strategy: You know how organic and paid synergize, and you can speak fluently with performance media teams.
• AI proficiency: Experience using large language models or AI tools to assist in trend forecasting, strategy development, or analytics.

Responsibilities

• Shine in client presentations and in new business pitches, bringing innovative, socially-native strategies that wow both current and prospective clients and prove we are living in the future.
• Move our agency and clients past outdated vanity metrics. Architect measurement frameworks focused on attention, business impact, cultural resonance, and actual ROI.
• Design fluid, responsive social systems that dictate how, where, and when we engage with communities across TikTok, Meta, LinkedIn, Discord, and wherever culture goes next.
• Work lockstep with creative, media, and account teams to ideate social-first campaigns. You understand that today, strategy and creative are completely intertwined.
• Experiment with and integrate AI tools into our social listening, ideation, and reporting workflows to make our team faster and our insights sharper.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed