Lead Shopper Marketing Manager

Talking Rain Beverage Co®, makers of Sparkling Ice

2d•$122,000 - $152,000•Remote

About The Position

We’re Talking Rain Beverage Company, creators of better-for-you beverages. This role is responsible for driving the growth of the company’s brands through the development of key market and national retail programs for the Food channel. In partnership with sales, this position will work with marketing leadership to understand the national shopper marketing strategy, key shopper data, affinities, and insights to develop and implement customized support plans meeting the needs of retailers and markets. The role involves developing the annual channel strategy, creating and executing relevant plans that drive sales, buy rate and HH penetration while increasing trial and awareness. The position will also be responsible for developing budgets at the channel and retailer level, as well as plans in coordination with the marketing, trade marketing, events and sales teams. Reports to the Director, Shopper Marketing and has direct reports of Shopper Marketing Manager(s).

Requirements

Bachelor’s degree in Marketing or related field preferred; equivalent experience accepted.
Minimum 6+ years of recent experience in Shopper Marketing, Retail Marketing or Brand, ideally in CPG, specifically within beverage and with distributors.
Direct experience managing Albertsons and/or Kroger preferred.
Proven ability to lead annual planning, manage budgets, and drive cross-functional projects from strategy through execution.
Proficiency in Microsoft Office Suite and syndicated data platforms (IRI, Nielsen, Stratum, Symphony AI).
Experience with syndicated data platforms (IRI, Nielsen, Stratum, Symphony AI).
Excellent communication skills - written, verbal, and in-person.
Self-starter who takes ownership of new challenges without waiting for a playbook and navigates ambiguity with confidence and sound judgment.
Natural curiosity, with a habit of asking the right questions and a genuine desire to continuously learn.
Relationship builder who earns trust across functions, levels, and backgrounds.
Flexible problem-solver who thrives in dynamic environments, adapts quickly and finds workable solutions under pressure.
Ability to travel up to 25%, with occasional evenings and weekends required under special circumstances.

Responsibilities

Lead shopper marketing strategy and program development for TRBC's brand portfolio across the Food Channel, with direct ownership of the Albertsons and Kroger businesses end-to-end.
Partner with Marketing & Insights to align shopper programming with overarching brand and campaign strategies across the portfolio.
Build and maintain strong relationships with key internal and external stakeholders, including retail partners and sales teams, through consistent and proactive communication.
Collaborate cross-functionally with Sales, Insights, Marketing, and eCommerce to develop and execute Food Channel strategy, customizing plans by market and retailer as needed.
Co-develop integrated trade and marketing calendars with Sales for key channels and retailers, driving both volume and brand equity across established brands and innovation launches.
Utilize syndicated data tools to measure program performance and share results internally / externally.
Apply a data-driven approach to decision-making, using KPI analysis, trend identification, and shopper insights to optimize programming and investment.
Monitor evolving market, consumer, and shopper trends through agency partners, synthesizing and socializing relevant findings with Sales and cross-functional teams.
Own annual budget development for key channels, allocating funds strategically and maintaining spend at or below budget throughout the year.
Direct agency partners and internal creative services teams in developing marketing materials that effectively support channel programming.
Lead, coach, and develop a team of two direct reports managing east and west regional food accounts.
Complete other responsibilities as assigned.

Benefits

Three Weeks of Vacation per calendar year, with accrual of an additional week every few years.
Six weeks of paid parental leave for FMLA qualifying Rain Makers (birth, fostering, or adoption), with additional time for birth mothers for medical leave and potential additional state-specific time for parents.
Flexibility Stipend for eligible Rain Makers to contribute to phone, internet, or other business uses while working remotely or needs outside of normal working hours.
Relocation Available (when available).
Carpool mileage reimbursement for Onsite and Hybrid Rain Makers.
401k with Immediate Vesting, matched contributions, and investment customization.
Fitness Reimbursements for community events and competitions.
Access to on-site gym in Preston with a personal trainer 2 days per week for Onsite Rain Makers.
Medical/Dental/Vision insurance plans.
Company car or vehicle stipend for Field Sales Managers and Market Managers.
Vehicle reimbursement program (Motus) for Regional Sales Managers and Sales Directors.