Senior Shopper Marketing Manager -FSOP

Monster Energy•Dallas, TX

About The Position

The purpose of this role is to provide support to their bottler partner and accounts, serving as the marketing resource to the sales team with a high-level understanding of unique customer and shopper needs. This role will advance activation that fosters stronger customer relationships and results. The Senior Shopper Marketing Manager will develop insight-driven, tailored campaigns and annual marketing plans that meet internal and external objectives while aligning with the brand strategy, working closely with sales, cross-functional marketing teams, revenue growth management, and the category management/shopper insights departments.

Requirements

More than 7 years of experience in Field Marketing and Brand Management in the beverage/packaged goods industry.

Nice To Haves

Prefer a Bachelor's Degree in the field of Business, Marketing or related field of study.
MBA a plus.

Responsibilities

Own commercial and bottler communication, serving as the marketing expert working closely with the wider marketing team to ensure consistency in programming across assigned accounts and regions.
Leverage retailer and brand strategies for new product launches, exclusive items, product re-launches, sampling programs, summer and winter programs, price promotions, and custom consumer promotions.
Assist in the development of annual business plans using category, shopper, and retailer specific data by identifying areas of opportunity, providing market insights, and performance data metrics for Monster and strategic brands portfolios.
Translate national brand strategies, marketing plans, and insights into actionable customer marketing plans and sales strategies for each sales channel with proper budget control.
Ensure all branding and logo use is in line with brand standards at all POS (point of sale) materials and in-store activations.
Work with the graphics team and agencies to develop impactful visuals to support programming needs and secure timely printing and shipping with internal POS procurement prior to in-market launches where applicable.
Lead consumer promotions, timely managing the full process (planning, agency management, T&Cs, prizes, fulfillment, Monster creative process, printing, etc.) and reporting post-promotional performance.
Deliver actionable conclusions to optimize future programs with respect to KPIs and ROI.
Participate in regular shopper marketing and sales team meetings/conference calls providing strong thought leadership to shopper behavior-based decision making, adding value to current customer/shopper marketing processes.
Drive successful eCommerce joint business planning and national programs to retailers in collaboration with digital teams, sales, and bottlers to drive growth across a variety of digitally enabled purchasing platforms including tactics as loyalty, digital offers, shopper media, etc.