Lead Senior Designer, Product Brand & Vision
About The Position
The Lead Senior Designer, Product Brand & Vision owns product and brand clarity across a portfolio of private-label and licensed retail brands. The role is accountable for designing and managing differentiated product solutions, strategies, and seasonal narratives that ensure consistent brand expression, customer and consumer relevance, and alignment with business goals. The position defines product direction from inspiration and concept through execution; develops seasonal concepts, material platforms, product visions, and brand-right narratives; and establishes creative direction for color, materials, graphics, silhouettes, construction, and product architecture across apparel, bags, accessories, and headwear. It partners with merchandising, category designers, and other cross-functional teams to align product creation and execution, and influences senior stakeholders on product vision, development priorities, merchandising strategies, and go-to-market execution. The role interprets trends, consumer behaviors, cultural movements, and competitive insights to shape product opportunities and brand evolution. It also raises design quality through review, coaching, and creative oversight; mentors junior and associate designers; and fosters accountability, collaboration, creative excellence, and continuous improvement. The position requires strong presentation and communication skills and expert proficiency in Adobe Creative Suite and current digital design tools for product illustrations, renderings, technical artwork, and presentation assets. Other duties may be assigned, and the employee must comply with company policies and standards.
Requirements
- Bachelor’s degree in Design, Apparel Design, Product Design, or a related field, or equivalent experience.
- At least 5 years of progressive design experience across apparel, accessories, bags, headwear, or related categories.
- Strong ability to connect brand strategy, consumer insight, and product design.
- Experience with product storytelling, seasonal concept development, and brand differentiation.
- Experience mentoring or providing direction to junior design talent.
- Expert-level proficiency in Adobe Suite and Microsoft Office.
- Experience with AI and 3D rendering software, including NewArc, Viscom, and Clo.
- Portfolio demonstrating concept-led design and brand-right execution.
- Strong understanding of color, materials, graphics, silhouettes, and construction.
- Ability to design across multiple brands while maintaining distinct identities.
- Strong communication, presentation, and collaboration skills.
Responsibilities
- Define and own product direction from inspiration and concept through execution, ensuring designs support brand vision, customer and consumer relevance, and commercial goals.
- Create design concepts, seasonal presentations, and strategic storytelling tools that support alignment and executive decision-making.
- Collaborate with merchandising and cross-functional teams to establish agreement on product direction and execution throughout the creation process.
- Own product-brand clarity across assigned brands and maintain each brand’s distinct, consistent market position.
- Translate creative vision into cohesive seasonal product direction that strengthens brand equity and business performance.
- Develop brand-right product narratives, seasonal frameworks, and creative strategies aligned with consumer needs, market opportunities, and business objectives.
- Design and champion seasonal concepts, material platforms, and product visions across apparel, bags, accessories, and headwear.
- Establish and communicate creative direction for color, materials, graphics, silhouettes, construction, and product architecture.
- Guide category designers, influence design decisions, and ensure consistent execution of brand strategy across product categories.
- Interpret macro trends, consumer behaviors, cultural movements, and competitive insights to shape future product opportunities and brand evolution.
- Identify opportunities to strengthen differentiation, eliminate duplication, and improve cohesion across the brand portfolio.
- Balance creative ambition with market realities so product concepts are innovative, scalable, and commercially viable.
- Influence cross-functional partners and senior stakeholders to align product vision, development priorities, merchandising strategies, and go-to-market execution.
- Improve design output through active review, coaching, and creative oversight across apparel, bags, and headwear.
- Mentor, develop, and inspire junior and associate designers through feedback, skill development, and career guidance.
- Foster accountability, creative excellence, collaboration, and continuous improvement within the design organization.
- Use Adobe Creative Suite and current digital design tools to create detailed product illustrations, renderings, technical artwork, and presentation assets.
- Communicate product vision, design rationale, and strategic recommendations across all levels of the organization.
- Perform other duties as assigned.
- Comply with all policies and standards.
Benefits
- Annual discretionary bonus of up to 10% of base salary.
- Paid time off accrued bi-weekly based on hours worked, up to 112 hours per year to start.
- 8 paid holidays and 1 paid family day off.
- Comprehensive medical, dental, and vision benefits.
- 401(k) plan with a dollar-for-dollar match up to 4% of earnings, matched and vested at every pay cycle.
- Life insurance.
- Short- and long-term disability coverage.
- Paid maternity and paternity leave.
- Pet insurance.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
