Lead Brand Designer

Betr • Miami, FL

11d

About The Position

Betr is hiring a hands-on Lead Brand Designer to help shape how the company looks, sounds, and feels across its brand and products. This individual-contributor role offers substantial creative latitude and involves close partnership with the VP of Design across brand and product systems, campaigns, and culturally relevant work. The brand is at an early stage, so the designer’s work will have a lasting impact. The role is Miami-preferred, but candidates from all locations are welcome.

The designer will strengthen and evolve Betr’s brand identity, lead design concepts from art direction through final execution, and contribute strategically with product, marketing, and leadership. The role also works with product design on in-app graphics and branded moments, manages contract designers for overflow projects, and helps grow an in-house brand team. Betr notes that its calendar follows live sports, so some nights, weekends, and high-pressure periods should be expected. The company describes the work environment as fast-paced and ambiguous, with less emphasis on clearly defined lanes, heavy process, or close direction.

Requirements

• 6–8 years of design experience at leading brands, studios, or agencies.
• An exceptional portfolio demonstrating strong visual judgment and execution.
• Great taste and a strong sense of what is happening in art, culture, and design.
• Confidence working independently and making decisions.
• Care and attention to detail on both small assets and major campaigns.
• Experience across print and digital.
• Willingness to shift between art director, strategist, and designer as the work demands.
• Comfort with ambiguity and a startup pace where processes and solutions develop along the way.
• Fluency in Figma and Adobe Creative Suite.
• Availability for some nights, weekends, and high-pressure moments, as the company calendar follows live sports.

Nice To Haves

• Product design experience.
• Motion design skills.
• Experience leading freelance or contract designers.
• Experience creating or reshaping a brand identity from scratch, ideally in-house or at a startup.
• Interest or background in sports, betting, prediction markets, or other regulated industries.

Responsibilities

• Strengthen Betr’s brand identity, evolve it as the company grows, and protect it over time.
• Drive design concepts end to end, from art direction to final execution, across brand, campaign, and marketing work.
• Serve as a strategic design voice, working directly with product, marketing, and leadership.
• Identify opportunities to improve Betr’s design, make the case for improvements, and build them.
• Work with product design on in-app graphics, including icons, illustrations, and promotional assets, as well as branded moments.
• Manage contract designers on overflow projects.
• Help grow an in-house brand team.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed