Lead Brand Designer

Betr • Miami, FL

13d

About The Position

Betr is hiring a Lead Brand Designer to join a small, fast-moving creative team and shape how the brand looks, sounds, and feels across its presence. This is a hands-on individual-contributor role with substantial creative latitude. The designer will partner closely with the VP of Design across brand and product systems, campaigns, and culturally relevant work. As the brand is still early, the role offers an opportunity to make a lasting impact. The position is Miami-preferred, but candidates from any location are welcome.

Requirements

• 6–8 years of design experience at leading brands, studios, or agencies.
• An exceptional portfolio demonstrating both visual judgment and execution.
• Strong taste and visual judgment.
• Confidence working independently and making decisions.
• Consistent care and attention to detail across small assets and major campaigns.
• Experience across print and digital.
• Willingness to work across art direction, strategy, and design as needed.
• A strong awareness of developments in art, culture, and design.
• Comfort with ambiguity and a startup pace where processes may evolve along the way.
• Fluency in Figma and Adobe Creative Suite.

Nice To Haves

• Product design experience.
• Motion design skills.
• Experience leading freelance or contract designers.
• Experience creating or reshaping a brand identity from scratch, ideally in-house or at a startup.
• Interest or background in sports, betting, prediction markets, or other regulated industries.

Responsibilities

• Strengthen and evolve Betr’s brand identity as the company grows, and protect it over time.
• Drive design concepts from art direction through final execution across brand, campaigns, and marketing.
• Serve as a strategic design voice, working directly with product, marketing, and leadership.
• Identify opportunities to improve Betr’s design, make the case for change, and build the improvements.
• Collaborate with product design on in-app graphics, including icons, illustrations, promotional assets, and branded moments.
• Manage contract designers on overflow projects.
• Help grow an in-house brand team.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed