Brand & Product Designer

Piston Technologies•Cupertino, CA

7d•$130,000 - $155,000•Onsite

About The Position

Piston is hiring a full-time, mid-level individual contributor to build and scale the company’s visual identity across marketing channels and extend that brand into its customer-facing products. The role is based in Piston’s Cupertino, California office five days a week and reports to the Head of Marketing on the Marketing team. Approximately 80% of the role focuses on brand and marketing design, including brand identity, campaign creative, the marketing website, design systems, and performance-driven creative testing. Approximately 20% focuses on product UI/UX design in partnership with Product and Engineering, for experiences used by fleet operators, drivers, and fuel merchants. The designer will develop a distinctive, scalable brand; create and optimize marketing assets; and help ensure the brand, website, and product feel like one cohesive experience. The position also involves establishing creative systems and processes, conducting research and testing, and managing design initiatives from concept through execution. Piston is a payments company building a cardless, closed-loop network connecting trucking fleets directly with fuel retailers. The company says it is accepted at more than 2,000 fuel stations across 48 states, with point-of-sale integrations reaching systems that cover more than 95% of U.S. merchant fuel sites. Piston was founded by logistics industry veterans and is a Series A company.

Requirements

Professional experience in brand, graphic, visual, or creative design.
Professional experience designing UI/UX for web or mobile products, represented in a portfolio alongside brand work.
Experience contributing to the development or evolution of a brand identity.
A strong portfolio demonstrating visual identity systems, creative campaigns, digital marketing design, and at least one shipped product experience.
Experience building scalable brand guidelines and reusable design systems.
Experience designing and optimizing digital marketing assets.
Familiarity with creative experimentation, A/B testing, and conversion rate optimization.
Ability to independently manage design projects from concept to execution.
Advanced proficiency in Figma, including components, auto layout, and prototyping, and Adobe Creative Cloud, especially Illustrator, Photoshop, and InDesign.
Solid grasp of UX fundamentals, including information architecture, user flows, interaction design, and usability.
Strong understanding of typography, color theory, composition, layout, and visual hierarchy.
Solid skills in logo development, visual identity, and brand systems.
Strong understanding of responsive web design, mobile UI patterns, and accessibility.
Experience designing marketing websites, landing pages, and digital advertising.
Familiarity with Webflow and working alongside web and product engineers.
Understanding of A/B testing and creative experimentation methods; ability to interpret campaign performance, engagement, conversion, and product usage data.
Familiarity with Google Analytics 4, Microsoft Clarity, Hotjar, or similar tools.
Ability to connect design decisions with measurable business outcomes and a strong understanding of visual communication and customer psychology.
Strong creative judgment, attention to detail, communication, and presentation skills; ability to explain and defend design decisions.
Self-directed, organized, able to manage multiple priorities across Marketing and Product, and comfortable building creative processes and systems from scratch.
Open to feedback, experimentation, and iterative improvement; able to balance creative ambition with speed and execution.
Willingness and enthusiasm to work in person with the team five days a week.

Nice To Haves

Experience in high-growth technology, fintech, payments, B2B SaaS, or consumer brands.
Experience with motion graphics, animation, or video editing.
Familiarity with AI-assisted design and creative production tools.

Responsibilities

Drive the development and evolution of Piston’s visual identity in collaboration with the Head of Marketing.
Design and refine logos, typography, color palettes, iconography, imagery, and graphic elements; translate brand strategy into a cohesive visual language and maintain comprehensive brand guidelines.
Ensure visual consistency across customer-facing marketing materials and product experiences.
Own creative design for paid media, organic social, email, landing pages, presentations, events, and marketing campaigns.
Develop campaign concepts and creative variations for different audiences, channels, and objectives; manage projects from concept through production.
Develop structured creative testing programs, including A/B test variations, and partner with Marketing to review performance and conversion data, document findings, and apply insights to future creative.
Support visual design and ongoing optimization of the marketing website, including landing pages, layouts, conversion-focused assets, and responsive and accessible digital design.
Apply conversion rate optimization principles and use heatmaps, session recordings, and analytics to identify website improvements; collaborate with developers and agencies to implement designs.
Partner with Product and Engineering on user flows, wireframes, prototypes, and high-fidelity UI for apps and web dashboards.
Design onboarding, sign-up, and activation flows and bring the brand into product experiences through visual design, UI components, icons, illustration, and in-product moments.
Contribute to shared design systems and component libraries serving brand, web, and product; hand off documented designs and specifications to engineers and review shipped work for quality and consistency.
Run lightweight usability testing with fleet operators, drivers, and fuel merchants, and use findings to improve designs.
Develop reusable templates, organized asset libraries, naming conventions, design documentation, and efficient creative production, iteration, and approval workflows.
Explore AI-powered creative tools and help establish design processes and best practices as the team grows.
Research competitors, product experiences, visual trends, and creative approaches; develop mood boards and visual explorations and translate research and performance insights into stronger design.
Collaborate across Marketing, Product, Engineering, leadership, and external website agencies; present creative concepts, design rationale, and testing results, and independently manage multiple initiatives and deadlines.