Lead Senior Designer, Product Brand & Vision
About The Position
The Lead Senior Designer, Product Brand & Vision owns product and brand clarity across a portfolio of private-label and licensed retail brands. This role is accountable for designing and managing differentiated product solutions, strategies, and seasonal narratives that ensure consistent brand expression, customer and consumer relevance, and alignment with business goals. The role defines product direction from inspiration and concept through execution, develops seasonal concepts and brand-right product narratives, and stewards creative vision into cohesive product direction. It works across apparel, bags, accessories, and headwear, setting direction for color, materials, graphics, silhouettes, construction, and product architecture. The Lead Senior Designer partners with merchandising, category designers, and other cross-functional teams to gain alignment and guide consistent execution across brands and categories. The position interprets trends, consumer behavior, cultural movements, and competitive insights to identify product opportunities, strengthen differentiation, and support brand evolution. It balances creative ambition with commercial viability, influences senior stakeholders, and raises design quality through creative oversight, coaching, and mentorship. The role also creates detailed product illustrations, renderings, technical artwork, and presentation materials using Adobe Creative Suite and current digital design tools. It communicates product vision and strategic recommendations across the organization and performs other duties as assigned while complying with company policies and standards.
Requirements
- Bachelor's degree in Design, Apparel Design, Product Design, or a related field, or equivalent experience.
- At least 5 years of progressive design experience across apparel, accessories, bags, headwear, or related categories.
- Strong ability to connect brand strategy, consumer insight, and product design.
- Experience with product storytelling, seasonal concept development, and brand differentiation.
- Experience mentoring or providing direction to junior design talent.
- Expert-level proficiency with Adobe Creative Suite, Microsoft Office, AI tools, and 3D rendering software such as NewArc, Viscom, and Clo.
- Portfolio demonstrating concept-led design and brand-right execution.
- Strong understanding of color, materials, graphics, silhouettes, and construction.
- Ability to design across multiple brands while maintaining distinct identities.
- Strong communication, presentation, and collaboration skills.
Responsibilities
- Define and own product direction from inspiration and concept through execution, ensuring design solutions support brand vision, customer and consumer relevance, and commercial goals.
- Create design concepts, seasonal presentations, and strategic storytelling tools to support alignment and executive decision-making.
- Collaborate with merchandising and cross-functional partners to agree on direction and execution throughout the product creation process.
- Own product-brand clarity across assigned brands and ensure each has a distinct, consistent, compelling market position.
- Serve as product brand steward, translating creative vision into cohesive seasonal product direction that strengthens brand equity and business performance.
- Lead development of brand-right product narratives, seasonal frameworks, and creative strategies aligned with consumer needs, market opportunities, and business objectives.
- Design and champion seasonal concepts, material platforms, and product visions across apparel, bags, accessories, and headwear.
- Establish and communicate creative direction for color, materials, graphics, silhouettes, construction, and product architecture.
- Partner with category designers to guide product creation and ensure consistent execution of brand strategy across categories.
- Interpret macro trends, consumer behaviors, cultural movements, and competitive insights to shape future product opportunities and brand evolution.
- Identify opportunities to strengthen differentiation, eliminate duplication, and improve cohesion across the brand portfolio.
- Balance creative ambition with market realities so product concepts are innovative, scalable, and commercially viable.
- Influence cross-functional partners and senior stakeholders to align product vision, development priorities, merchandising strategies, and go-to-market execution.
- Review and provide creative oversight of product and brands across apparel, bags, and headwear to raise design quality and consistency.
- Mentor, develop, and inspire junior and associate designers through feedback, skill development, and career guidance.
- Foster accountability, creative excellence, collaboration, and continuous improvement within the design organization.
- Use Adobe Creative Suite and digital design tools to create detailed product illustrations, renderings, technical artwork, and presentation assets.
- Communicate product vision, design rationale, and strategic recommendations across all levels of the organization.
- Perform other duties as assigned and comply with all policies and standards.
Benefits
- Annual discretionary bonus of up to 10% of base salary.
- Paid time off accrued bi-weekly based on hours worked, up to 112 hours per year to start.
- Eight paid holidays and one paid family day off.
- Medical insurance.
- Dental insurance.
- Vision insurance.
- 401(k) plan with dollar-for-dollar match up to 4% of earnings, matched and vested each pay cycle.
- Life insurance.
- Short- and long-term disability coverage.
- Paid maternity and paternity leave.
- Pet insurance.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
