Lead Product Technology

AT&T•Atlanta, GA

1d•Onsite

About The Position

The Lead Product Technology role designs, develops, and operates technology solutions in support of a Marketing or Product Organization. The position owns the strategy, roadmap, and performance of Cricket’s marketing technology stack, bridging Marketing’s business needs with IT and vendor partners who build and run the platforms. It defines desired outcomes and priorities while leaving technical design to delivery teams. The role drives the adoption and value of existing platforms, establishes governance and data-quality standards, and partners with Analytics, CRM, Retention, Digital, and eCommerce teams to ensure customer data flows reliably from insight to action. It leads complex cross-functional projects using Agile methods and advises senior marketing leadership on technology investments. The position is full-time, onsite in Atlanta, Georgia, five days per week; relocation is not offered.

Requirements

At least 5 years of related experience.
Experience with CRM, customer data platforms (CDP), marketing automation, and integrating these systems.
Experience writing business requirements and working in Agile delivery with IT partners.
A bachelor’s degree is desired/preferred.
Certification is required in some areas.

Nice To Haves

Experience owning or contributing to an enterprise-scale marketing technology roadmap.
Hands-on knowledge of CRM, CDP, and marketing automation platforms such as Salesforce, Adobe, Braze, or similar.
Vendor management experience.
Telecom, wireless, or retail experience.

Responsibilities

Define the martech strategy, roadmap, and business cases, and sequence capability delivery across CRM, customer data, audience management, personalization, and marketing automation.
Translate marketing priorities into clear business requirements and coordinate with IT and vendor partners to deliver technology capabilities.
Manage relationships with technology vendors and IT partners, setting desired outcomes and priorities for delivery teams.
Drive adoption and value from existing marketing technology platforms and establish governance and data-quality standards.
Partner with Analytics, CRM, Retention, Digital, and eCommerce teams to support reliable customer-data flows from insight to action.
Lead complex cross-functional technical projects using Agile methods, including planning, execution, use of Agile tools, Epic creation, and User Story development.
Define strategy, technical roadmaps, and business cases for rapid delivery of applications and enhancements, including products, pricing, offers, and promotions.
Serve as the voice of the customer and provide subject matter expertise on marketing technology platforms, customer experience solutions, billing systems, and other technical applications.
Define requirements, write code and documentation, create user stories, execute test cases, debug applications, and work with users on system requirements and modifications.
Provide training and support to marketing and sales teams; manage system settings, plan and execute testing, and prepare channel-readiness documentation.
Advise senior marketing leadership on technology investments, influence executive decisions, mentor less experienced staff, and implement long-term plans impacting the organization.

Benefits

Medical, dental, and vision coverage
401(k) plan
Tuition reimbursement program
Paid time off and holidays, including at least 23 vacation days each year and 9 company-designated holidays, based on date of hire
Paid parental leave
Paid caregiver leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption reimbursement
Short- and long-term disability benefits
Life and accidental death insurance
Supplemental benefit programs, including critical illness, accident, hospital indemnity, and group legal
Employee Assistance Programs (EAP)
Employee wellness programs
Employee discounts of up to 50% on eligible AT&T mobility plans and accessories, AT&T internet and fiber where available, and AT&T phone