Lead Product Technology
About The Position
The Marketing Technology Manager owns the strategy, roadmap, and performance of Cricket’s marketing technology stack, enabling Marketing to reach customers with relevant, timely, and efficient communications at scale. The role bridges Marketing’s business needs and the IT and vendor partners responsible for building and operating platforms. It defines the martech roadmap and business cases, translates marketing priorities into business requirements, and sequences capability delivery across CRM, customer data, audience management, personalization, and marketing automation. The role manages vendor and IT relationships, setting outcomes and priorities while delivery teams own technical design. The position drives adoption and value from existing platforms, establishes governance and data-quality standards, and works closely with Analytics, CRM, Retention, Digital, and eCommerce teams to ensure customer data flows reliably from insight to action. It leads complex cross-functional projects using Agile methods and advises senior marketing leadership on technology investments. The ideal candidate brings marketing technology expertise and business judgment, with experience in CRM, customer data platforms, marketing automation, and system integration, preferably in wireless, telecom, or retail. The broader role supports Marketing or Product organizations by designing, developing, and operating technology solutions. It coordinates cross-functional teams on technology strategy, roadmaps, business cases, applications, and enhancements, including products, pricing, offers, and promotions. It provides customer advocacy and subject-matter expertise on marketing technology, customer experience solutions, billing systems, and other technical applications. The role may define requirements, write code, document solutions, create user stories, execute tests, debug applications, and engage users on system requirements and modifications. It also provides training and support to marketing and sales teams, manages system settings, plans and executes testing, and prepares channel-readiness documentation. This is a full-time, onsite position in Atlanta, Georgia, performed at the designated work location five days per week. No relocation is offered. The role is an experienced professional position recognized for expertise and complex problem-solving, with strategic autonomy, leadership of significant projects, influence on executive decisions, mentoring of less experienced staff, and collaboration with senior leadership. It has no supervisory responsibility.
Requirements
- 5+ years of related experience.
- Bachelor’s degree is preferred or desired.
- Experience with CRM, customer data platforms (CDP), marketing automation, and integration of these systems.
- Strong business judgment and marketing technology expertise.
- Experience writing business requirements and working in Agile delivery with IT partners.
- Certification is required in some areas.
Nice To Haves
- Experience owning or contributing to an enterprise-scale marketing technology roadmap.
- Hands-on knowledge of CRM, CDP, and marketing automation platforms such as Salesforce, Adobe, Braze, or similar.
- Vendor management experience.
- Telecom, wireless, or retail experience.
Responsibilities
- Define the marketing technology strategy, roadmap, business cases, and priorities for delivery of new capabilities and enhancements.
- Translate marketing priorities into clear business requirements and sequence delivery across CRM, customer data, audience management, personalization, and marketing automation.
- Manage relationships with technology vendors and IT partners, setting desired outcomes and priorities while delivery teams handle technical design.
- Drive adoption and value from existing platforms and establish technology governance and data-quality standards.
- Partner with Analytics, CRM, Retention, Digital, and eCommerce teams to support reliable customer-data flows from insight to action.
- Lead complex cross-functional technical projects using Agile methods, including planning, execution, standard Agile tools, Epic creation, and User Story development.
- Coordinate teams on technology solutions and enhancements involving products, pricing, offers, and promotions.
- Serve as the voice of the customer and provide subject-matter expertise on marketing technology platforms, customer experience solutions, billing systems, and other technical applications.
- Define requirements, write code and documentation, create user stories, execute test cases, debug applications, and work with users on requirements and modifications, as applicable.
- Provide training and support to marketing and sales teams, manage system settings, plan and execute testing, and prepare channel-readiness documentation.
- Advise senior marketing leadership on technology investments and influence executive decisions.
- Mentor less experienced staff and implement long-term plans impacting the organization.
Benefits
- Medical, dental, and vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid time off and holidays, including at least 23 vacation days each year and 9 company-designated holidays, based on date of hire
- Paid parental leave
- Paid caregiver leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption reimbursement
- Short- and long-term disability benefits
- Life and accidental death insurance
- Supplemental critical illness, accident, hospital indemnity, and group legal benefit programs
- Employee Assistance Programs (EAP)
- Employee wellness programs
- Employee discounts of up to 50% on eligible AT&T mobility plans and accessories, AT&T internet and fiber where available, and AT&T phone
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What This Job Offers
Job Type
Full-time
Career Level
Senior
