Lead Product Manager

Fortidia US•Lakewood, CO

7d•$100,000 - $115,000•Hybrid

About The Position

For our Lakewood office, we are searching for a Lead Product Manager to drive product strategy, innovation, and execution across Fortidia US’s portfolio of brands: AlphaGraphics, PostNet, and World Options. This role exists to drive growth in revenue, profit, and enterprise value by building and scaling franchisee-facing and customer-facing product experiences across the portfolio. The Lead Product Manager will define product strategy, lead a small team of product managers, and personally build and launch solutions that improve customer experience, operational efficiency, and commercial performance. This is not a purely strategic product leadership role, and it is not a hands-off management position. This is a builder role first. The right candidate is comfortable operating at both the strategic and execution levels: writing requirements, configuring platforms, prototyping concepts, integrating systems, and personally driving products from idea through launch. The Lead Product Manager will report to the VP of Marketing.

Requirements

Proven experience building and launching ecommerce storefronts, digital platforms, or integrated product experiences
Strong product management experience balancing long-term strategy with hands-on execution
Ability to work directly within CMS, ecommerce, CRM, analytics, and operational systems
Strong analytical and financial modeling skills with the ability to translate data into business recommendations
Experience defining product requirements, prioritization frameworks, and go-to-market strategies
Strong cross-functional leadership and stakeholder management skills
Ability to operate effectively in a fast-paced, PE-backed environment focused on measurable outcomes
Excellent communication, organizational, and problem-solving skills
Comfortable working directly with engineers, operational teams, and executive leadership
Collaborative spirit, with appreciation of diverse perspectives
Bold, passionate, tenacious and curious mindset, not afraid to explore new ideas and challenge the status quo in pursuit of better solutions

Nice To Haves

Experience in franchise, multi-location, or distributed business models
Hands-on experience integrating AI capabilities into production products
Familiarity with rapid prototyping, modern build tools, and experimentation frameworks
Experience supporting enterprise or strategic sales opportunities with custom pricing or packaging
Experience in regulated, compliance-sensitive, or contract-driven business environments

Responsibilities

Build, Ship, and Own Product Directly: Lead hands-on product execution across ecommerce, digital platforms, and franchise-facing tools. Build and configure ecommerce storefronts, landing pages, lead capture flows, and franchisee-facing tools across brands. Support integrations between ecommerce, CRM, marketing automation, and operational systems. Prototype and validate new concepts quickly through rapid experimentation and customer feedback. Write detailed requirements, user stories, acceptance criteria, and test plans. Conduct user acceptance testing and troubleshoot smaller issues directly when appropriate. Ensure strong build quality across performance, mobile experience, accessibility, and conversion optimization.
Lead Product Strategy & Roadmap Development: Define and execute the long-term product vision and roadmap across the Fortidia portfolio. Develop and maintain a multi-year product vision aligned to business growth objectives. Build and manage a unified product roadmap across AlphaGraphics, PostNet, and World Options. Lead planning cycles and prioritize initiatives based on customer value, operational impact, and revenue opportunity. Partner with leadership on pricing, shipping, packaging, and go-to-market strategies. Maintain awareness of competitive trends, emerging technologies, and AI-driven opportunities.
Drive AI-Native Product Development: Help integrate AI capabilities into customer and franchisee experiences across the portfolio. Explore and implement AI-driven solutions related to personalization, automation, document intelligence, and operational workflows. Support experimentation frameworks, testing strategies, and performance measurement processes. Evaluate build-versus-buy opportunities for emerging technologies and AI capabilities. Research and identify new product opportunities, markets, and use cases.
Business Cases, Analytics & Decision Support: Use analytical and financial rigor to support product prioritization and investment decisions. Develop business cases, ROI analyses, and financial models to support strategic initiatives. Conduct customer, market, and performance analyses to inform roadmap decisions. Translate complex data into actionable recommendations for leadership and stakeholders. Support pricing, packaging, and licensing strategies for strategic or custom opportunities.
Lead a Builder Team: Coach and develop a small product management team while maintaining a strong hands-on leadership approach. Manage and mentor a team of product managers, establishing clear ownership and accountability. Build alongside the team by actively contributing to execution and delivery. Establish product management processes, prioritization standards, and post-launch measurement practices. Support hiring and team development as the product organization scales.
Cross-Functional Leadership & Execution: Serve as a bridge across departments to align product strategy with operational execution and business goals. Partner closely with Marketing, Sales, Operations, IT, Finance, Legal, and executive leadership. Communicate product strategy, roadmap updates, and performance insights across the organization. Translate strategic priorities into executable projects and measurable deliverables. Manage the product backlog and support projects through discovery, development, testing, and launch. Monitor post-launch performance and refine approaches based on user feedback and results.