Lead Product Manager, Omnichannel Personalization

Lowe's Companies, Inc.•Charlotte, NC

7d•Onsite

About The Position

The Lead Product Manager, Omnichannel Personalization, owns the vision, strategy, roadmap, and feature definition for large, cross-functional, and highly complex products that may span multiple product groups. The role manages product backlogs, prioritizes work, and makes product decisions based on customer and stakeholder needs. It identifies and manages projects with a high level of autonomy, oversees multiple product designs, and partners with the business to understand challenges and develop go-to-market strategies. The position drives products through their lifecycle and sets standards for building usable, viable, and feasible products. It defines product direction, long-term plans, objectives and key results (OKRs), and quarterly roadmaps in partnership with product teams and business partners. In the omnichannel personalization domain, it aligns priorities across customer data, decisioning, journey orchestration, and channel activation, and promotes reusable capabilities and coordinated customer experiences across channels. The Lead Product Manager leads cross-functional execution, influences product and engineering priorities, and aligns stakeholders around shared priorities and dependencies. It establishes product analytics and measurement, including metrics for customer outcomes and incremental impact across channels, and uses data, experimentation, competitive products, and industry trends to guide product plans and priorities. The position is based at Lowe’s on-site Tech Hub in Charlotte, North Carolina. Associates are required to relocate to the Charlotte region. Lowe’s Flex Office concept requires in-person work two days per week at the Charlotte Tech Hub, and most business meetings are planned around the Eastern time zone.

Requirements

Bachelor’s degree in business, marketing, engineering, communications, or a related field, or equivalent years of experience in lieu of the education requirement, if applicable.
7 years of experience in two or more of the following: project management, product management, business analysis, program management, experimentation, or product marketing.
5 years of experience in product and/or experience management.
Experience in an agile software environment, with proficiency in product marketing and strong writing ability.
Experience working cross-functionally in a large organization with senior leadership.
Experience translating data into quantifiable actions or deliverables.

Nice To Haves

Experience with customer data platforms, marketing automation, decisioning, journey orchestration, or personalization technologies.
Master’s degree in business administration or a similar advanced degree.
Experience providing guidance and direction to cross-functional resources.
CSPO certification.

Responsibilities

Own the vision, strategy, roadmap, and feature definition for large, cross-functional, or highly complex products.
Manage product backlogs and prioritize work and product decisions based on customer and stakeholder needs.
Drive product or suite-of-products success throughout the product lifecycle and promote continuous improvement.
Define product vision, long-term plans, objectives, and key results; obtain buy-in from business partners.
Define target-state personalization capabilities and align priorities across customer data, decisioning, journey orchestration, and channel activation.
Create and deliver quarterly product roadmaps with high-level milestones, coordinating dependencies and sequencing shared capabilities and cross-channel use cases.
Lead journey-mapping conversations across domains and coordinate customer journeys across email, SMS, push, mobile app, Lowes.com, paid media, and other relevant touchpoints.
Monitor technology trends and drive innovation, reusable personalization capabilities, and adoption testing before making significant product investments.
Lead cross-functional product execution and delivery, build roadmaps focused on user value, and communicate prioritization and value delivery.
Align stakeholders on personalization priorities, contact policies, journey sequencing, and cross-channel dependencies.
Influence strategic direction, engineering priorities, and product marketing understanding of owned products; work with stakeholders on product-market-fit strategies.
Define analytics objectives, data requirements, tracking, and monitoring in partnership with business and engineering teams.
Define measurement of incremental lift and customer outcomes across channels, including conversion, engagement, retention, offer effectiveness, and customer lifetime value.
Develop product OKRs and metrics, monitor product health and business impact, and use experimentation and holdouts where appropriate.
Use product data, competitive products, and industry trends to identify opportunities and guide product plans and priorities.