Lead Product Manager, GEO & Earned Media Reporting

Stacker•New York, NY

4d•Remote

About The Position

This role is responsible for building the reporting layer that makes the impact of earned media and GEO (AI search visibility) provable, repeatable, and client-ready. The Lead Product Manager will own the methodology, metrics, and reporting experiences to help clients understand the impact of their published content. This includes defining KPIs, developing client-facing dashboards, and expanding the reporting suite over time, starting with AI search visibility and moving towards a comprehensive view of content performance across channels. The role involves close collaboration with Data Science, Engineering, Design, and Revenue teams. It is a senior individual contributor role with significant autonomy.

Requirements

4+ years of experience in product management, client reporting and analytics, agency SEO, or adjacent product-building roles, ideally within media, data, or marketing technology.
Strong familiarity with the SEO, content marketing, martech, and AI visibility (GEO) ecosystem.
Hands-on experience with tools such as Ahrefs, Semrush, Similarweb, Profound, Airops, Peec.ai, or comparable SEO/GEO platforms.
Understanding of how AI search works—including LLMs, retrieval systems, and citations—and how those dynamics intersect with content strategy, PR, earned media, and SEO.
Demonstrated success leading strategic, cross-functional initiatives and influencing stakeholders across multiple teams.
Analytical fluency and comfort working directly with datasets using tools like Google Sheets, SQL, or BI platforms to evaluate methodologies and uncover insights.
Excellent written and verbal communication skills, including experience presenting to senior stakeholders and client-facing teams.

Nice To Haves

2+ years working with AI, automation, or data-intensive products.
Experience writing PRDs and collaborating directly with engineering and design teams throughout full product build cycles.
Background in B2B SaaS products with client-facing dashboards, portals, or reporting experiences.
Experience creating enablement materials and training go-to-market teams.
Established relationships or network within the SEO, GEO, or AI search ecosystem.
Familiarity with content performance measurement, data storytelling, and client-facing insight reporting.
Experience running beta programs or structured client feedback loops to inform product decisions.

Responsibilities

Own the reporting product strategy: Define and evolve Stacker’s client reporting roadmap, with an initial focus on GEO/AI visibility and long-term expansion into a comprehensive reporting suite.
Drive feature development from concept to launch: Write clear PRDs and user stories, prioritize initiatives, and partner with engineering and design teams through development, QA, and release.
Build meaningful AI visibility reporting: Define the methodologies, metrics, visualizations, and client narratives that help brands understand performance within AI search ecosystems.
Partner closely with Data Science: Analyze reporting data across stories and campaigns to uncover insights that improve product experiences, support case studies, and shape educational content.
Lead client-informed product discovery: Monitor feedback trends, run beta programs, and synthesize client use cases to identify opportunities, friction points, and roadmap priorities.
Align stakeholders across the business: Keep leadership, client-facing teams, and cross-functional partners informed on roadmap decisions, release timelines, and long-term investments.
Monitor the evolving SEO and GEO landscape: Track industry trends, competitive tooling, and changes in AI-driven discovery to inform strategic product direction and investment opportunities.
Strengthen external ecosystem relationships: Maintain productive partnerships with SEO/GEO tooling providers and industry experts to stay ahead of emerging themes and feature opportunities.